Building a Better Loyalty Program (and the Reward for Getting It Right)
BlueOcean
DECEMBER 13, 2022
On the surface, loyalty programs appear to be a simple enough concept. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value. According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.”
177 
Let's personalize your content