2016 Call Flow Omni-Channel System 
CSM Magazine
JULY 28, 2015
Designing mobile hooks, leveraging new APIs to enhance the existing call flow and creating omni-channel content delivery is outside the scope of most call center operations. The goal is to move away from an intelligent SIRI-type system to an anticipatory GoogleNOW-type approach.
Magellan Solutions
AUGUST 16, 2021
Following Google’s announcement that its ads would generate over 30 billion calls last 2016, many declared that “call commerce” is still very much alive. That reference is to the inbound calls and high-value leads for a business. . Some 70% of consumers have used the click-to-call button in online ads.
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