ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case
Natalie Petouhof
SEPTEMBER 1, 2016
The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. Costs of Investment. This means that the airline made $18.99
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