The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar
ijgolding
MARCH 20, 2018
While I was there, the agency started working with something called experience-based branding. I found it fascinating to think about how you could build your brand by how you served and communicated with your customers. I started EarlyBridge in 2004. For a lot of companies, it’s still just lip service.
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