2002 2016 Effort Score Multi-Channel 
Kustomer
OCTOBER 28, 2022
According to a 2016 study by Forrester, superior modern customer service drives superior revenue growth in industries where customers can easily switch to competitors that deliver a differentiated customer experience. In these modes of thought, “System 1” dominates “System 2”, as it takes much less effort, making it the default system.
Kustomer
FEBRUARY 25, 2020
According to a 2016 study by Forrester, superior CX drives superior revenue growth in industries where customers can easily switch to competitors that deliver a differentiated customer experience. In these modes of thought, “System 1” dominates “System 2”, as it takes much less effort, making it the default system.
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