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An Article On Customer Experience That Actually Makes Sense

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What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy.

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Report: Net Promoter Score Benchmark Study, 2018

Experience Matters

Here’s the executive summary: Many large companies use Net Promoter® Score (NPS®) to evaluate their customersloyalty. This is the seventh year of this study that includes Net Promoter® Scores (NPS®) on 342 companies across 20 industries.

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Report: Net Promoter Score Benchmark Study, 2017

Experience Matters

Here’s the executive summary: Many large companies use Net Promoter® Score (NPS) to evaluate their customersloyalty. This is the fifth year of this study that includes Net Promoter® Scores (NPS®) on 299 companies across 20 industries based on a study of 10,000 U.S. consumers.

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Report: Net Promoter Score Benchmark Study, 2016

Experience Matters

Here’s the executive summary: As many large companies use Net Promoter® Score (NPS) to evaluate their customer loyalty, Temkin Group […]. This is the fifth year of this study that includes Net Promoter® Scores (NPS®) on 315 companies across 20 industries based on a study of 10,000 U.S.