Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?
Retently
JULY 28, 2023
Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO). If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.
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