Resources

How ZoomInfo Enhances Your Database Management Strategy

ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

How ZoomInfo Enhances Your ABM Strategy

ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.

Data-Driven Marketing 101

ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

Best Practices for Marketing Database Cleanse

ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations. Database Audits. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

The Recruiting Crossword Puzzle

ZoomInfo

Recruiting in today’s world of tech-everything is a far cry from the way recruitment was done years before. On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape.

How ZoomInfo Solves Recruiting Pain Points

ZoomInfo

As a recruiter, staffing candidates correctly is a critical element of the process. Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

The ABC’s of Recruiting for Gen Z

ZoomInfo

Take a look around you at any given moment, and somebody is likely surfing the web on their phone. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last.

The Data Intelligence Glossary for Recruiting and HR Professionals

ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

The Why, What, & How of Transitioning to Virtual Training

Skilljar

In this guide, we’ll explore the key characteristics of on-demand training and delve into the benefits of this method for students.

Badges, Certificates, and Certifications: A Comprehensive Guide to Credentialing

Skilljar

Certifications can be a huge pillar of Customer Education programs, but they can also be really daunting. In this guide, we will explore the world of credentials in-depth and how they relate to customer and partner training programs.

3 Reasons to Prioritize On-Demand Customer Training

Skilljar

On-demand training is a powerful tool you can leverage to support new customer onboarding and ongoing education through the customer lifecycle. In this eBook, we’ll delve into the 3 key benefits of on-demand training for your customer onboarding process.

A New Segmentation Model for Customer Onboarding

Skilljar

In this eBook, we will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Get More Value from Contact Center Performance

Key performance indicators (KPIs) measure performance over time based on specific business objectives. While KPIs can be based on any activity that’s important to your business, choosing the right ones will give you quantifiable data that demonstrates the value that your contact center provides, both to your organization’s senior executive team and your own members in the contact center.

2020 Database Strategies and Contact Acquisition Survey Report

ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

Best Practices for a Marketing Database Cleanse

ZoomInfo

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement.

Cold Calling Tips and Tricks

ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.

Why B2B Contact and Account Data Management Is Critical to Your ROI

ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

Auror and NPS: The Ultimate Crime-Fighting Duo

Auror provides retailers and law enforcement agencies with the information they need to prevent and solve crimes quicker. See how they partnered with AskNicely to improve customer relationships, and use real-time NPS insights to create a direct impact on each business segment.