Resources

The Ultimate Marketing Efficiency Checklist

ZoomInfo

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

CX For Skeptics: Showing the ROI of CX

In 2020, it’s critical for CX to demonstrate how their work impacts business outcomes. This white paper will show you how to select the right method to calculate the ROI of your CX program, and who to turn to for the data to make a compelling case.

Increased Customer Satisfaction and Lower Call Volume During Rapid Expansion

Learn how a customized support solution for a rapidly expanding company resulted in increased customer satisfaction and decreased support calls.

Your Guide to Boosting ROI Through Customer Service

Today’s most successful brands understand how great customer support can grow their bottom line. Having provided outsourced customer support to some of the world’s top brands, we know what works, and now we’re sharing that with you.

Just launched! 2020 Customer Education Benchmarks and Trends Report

Skilljar

Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more. In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs.

Interactive Customer Survey QA Checklist

This is an interactive checklist to use when finalizing a customer feedback survey. It is intended to help companies reduce response bias by making survey surveys are structured correctly. Learn more: [link]

ABCs of Data Normalization for B2B Marketers

ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The 2019 Technographic Data Report for B2B Sales Organizations

ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Time-Saving Power of Intent Data for Sales

ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How ZoomInfo Enhances Your Database Management Strategy

ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How ZoomInfo Enhances Your ABM Strategy

ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Data-Driven Marketing 101

ZoomInfo

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Best Practices for Marketing Database Cleanse

ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Best Practices for Accelerating the Sales Process

ZoomInfo

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

The Recruiting Crossword Puzzle

ZoomInfo

Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

The ABC’s of Recruiting for Gen Z

ZoomInfo

With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

How ZoomInfo Solves Recruiting Pain Points

ZoomInfo

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

The Data Intelligence Glossary for Recruiting and HR Professionals

ZoomInfo

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.