Customer Experience Myths Guidebook

Customer Experience Myths Guidebook

A CX myth is something widely believed or implemented that is based on “how we’ve always done it” thinking, rather than delivering truly innovative customer experiences. What CX myths are holding organizations back from top-level customer experience performance? What can companies do to find solid ground and move forward successfully?

In this guidebook, we answer those questions and more as we explore three key myths and two strategies that you can use to replace them. This report details the CX Myths that are holding organizations back from true CX maturity and success.

  • The Myth of the Solo CX Initiative
  • The Myth of Siloed CX
  • The Myth of the Standalone Contact Center

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