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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

How do they contribute to fulfilling your individual needs? And how do your shopping dollars help craft—and confirm—your personal identity? What do the shoes you wear, the coffee you drink, and the car you drive say about you? In what ways do your favorite brands help create your personal brand?

Brands 493
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Top 10 Customer Experience Posts of 2020

Kerry Bodine

Number 10: How Can You Make The World A Little More Beautiful? Number 10: How Can You Make The World A Little More Beautiful? Whenever I teach a journey mapping bootcamp, I get the following question: “How often should we update our maps?” content that CX professionals leaned on most during this trying time. Just go read it.

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Celebrating Highly Cited Researchers: National Cheng Kung University, Taiwan

Clarivate

Clarivate Highly Cited Researchers are based at more than 1,300 institutions across the globe. In this interview series, we find out how various institutions support their Highly Cited Researchers. We ask how they encourage collaboration, facilitate career growth and accelerate highly innovative research.

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3 Activities for Quick Wins in Customer Experience (& 3 More to Avoid)

Experience Investigators by 360Connext

Who doesn’t love a quick win? Customer experience leaders often have to celebrate quick wins and show other leaders fast, to earn that next round of support. But I get nervous when people ask me about customer experience shortcuts. Too often, shortcuts within the wrong areas lead to shortfalls and short-sightedness on what really matters.

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3 Benefits of Knowledge Management for Customer Service

Kayako

Data cited in a Harvard Business Review article shows a strong preference for self-service: Across industries, 81% of all customers attempt to solve their problems with self-service options before reaching out to a live representative. When looking at actual customer behavior, the opposite is true. Why do people prefer self-service?

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Why Positive Customer Experience Increases Customer Retention

NICE inContact

86% of consumers will immediately quit doing business with a company because of a bad customer experience 73% of dissatisfied customers cite incompetent, rude, and “rushed” service as the #1 reason for leaving a brand Companies with a social customer service program experience a 7.5% Am I a creature of habit?

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Review monitoring uncovered: Top 16 tools for epic branding

BirdEye

Online reviews have rapidly become the top source of new leads, with 34% of marketers citing them as the number one channel for customer acquisition. 50% of consumers read at least five reviews before choosing a business, and this could be across various review sites and forums. Table of contents What is review monitoring?

Tools 98