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How 6 marketing leaders plan to improve customer experience

Vision Critical

Despite all the recent buzz about CX becoming a bigger part of the marketing function, however, CMOs have yet to really step up to the plate. According to a 2016 study by Deloitte and the CMO Council , only a small minority of marketing leaders have made significant progress in improving CX. Michael Brenner, CEO at Marketing Insider Group. Customer service is marketing.

Marketing Solutions to More Actionable Insights


Marketing depends upon actionable insights to satisfy and delight their customers. The post Marketing Solutions to More Actionable Insights appeared first on C3Centricity. How comfortable are you with your own process and the actionability of the results? Insights are the holy grail that all businesses seek but rarely find. Are you one of them?

Marketing Hope

Customer Bliss

Marketing hope helps customers believe that the company is listening and acting on their words. This is marketing hope. It’s making good decisions and marketing them, which will give the transformation life. As you market hope and examples that people can emulate, use the customer journey to give context to customers’ lives, rather than celebrating silo victories.

Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity


Marketing is an old profession. With the advent of digital marketing in the early 80’s, many companies began to take a serious look at their marketing. The post Say Goodbye to Marketing & Brand Building, Say Hello to Consumer Centricity appeared first on C3Centricity. It’s been around for hundreds of years in one form or another. They realised […].

These 3 obsolete market research practices are on their way out

Vision Critical

One of the top influencers in market research , Poynter has delivered some of the most popular and most provocative presentations at the past Summits. If you are still using long market research surveys , you are wasting money, collecting inaccurate information, annoying customers and missing out on the opportunity to gather impactful business insight,” he writes in a blog post.

5 ways customer feedback can improve your content marketing strategy

Vision Critical

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. Yet, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy.

Why Marketing Campaigns Fail

But first, I have a question for you … Why is it that most of your marketing campaigns aren’t as effective as you’d like them to be? The post Why Marketing Campaigns Fail appeared first on Featured General Online MarketingI have something to confess to you. It’s embarrassing, and I was struggling about whether to tell you about it.

Market research as a profit center: How smart companies use customer feedback to generate revenue

Vision Critical

One of the biggest disruptions in the market research industry is the monetization of the research practice. According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers. Steve McSpiritt, market research specialist at Barnes & Noble College.

How market researchers can thrive in the age of faster and cheaper

Vision Critical

In my upcoming presentations at the 2016 Customer Intelligence Summit in Chicago and London , I’ll be sharing actionable tactics on how to thrive as a modern market researcher. To survive and thrive, market researchers must jump on trends and expand their roles, making their work essential to every aspect of the business. Use market research skills as your edge, not as your sole play.

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Vision Critical

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities. Enhance marketing with customer insight.

The Customer Experience Is Your Best Marketing


What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Here’s a thought.

Best Marketing Quotes of 2015 & their Implications for Your Business


The post Best Marketing Quotes of 2015 & their Implications for Your Business appeared first on C3Centricity. Brand Building Connecting with customers Customer Centric Business Vision & Strategy brand building Customer customer centricity inspiring quotes Marketing Marketing quotes QuotesHappy New Year to all C³Centricity Readers! First some exciting news for you.

How Marketers Like You Are fully Benefiting From This Awesomely Changing World that is Marketing


If you are a fellow marketer who follows me on Twitter, Facebook or LinkedIn, you will have seen some photos of the various places I visited, from San Jose in Silicon Valley near San Francisco, to the huge sprawling metropolis that is Los Angeles. The post How Marketers Like You Are fully Benefiting From This Awesomely Changing World that is Marketing appeared first on C3Centricity.

The Enterprise Marketing Technology Landscape - Simplified

Forrester's Customer Insights

We've all seen comprehensive diagrams featuring hundreds of vendor logos across multiple marketing technology categories. So, when tasked with mapping the technologies required to deliver contextual marketing, I decided to simplify things. For more details, see my new report " Combine Systems Of Insight And Engagement For Contextual Marketing.". enterprise marketing technology.

Together, Customer Success And Customer Marketing Can Create A Better Customer Experience


Marketing and customer success need to work more closely together to improve the overall customer experience. How can customer success and customer marketing help each other? Let’s break this down by outlining how each department can assist one another: CS can help marketing by: Identifying potential advocates and referencable customers. References: Owned by marketing.

Measuring Marketing Effectiveness

Peter Lavers

However, another rich territory for seeing the benefit of multiple technical customer insight (CI) disciplines is the measurement of marketing effectiveness. One of the reasons for needing to call on the skills of two complementary CI disciplines, is the need to measure different types of marketing spend. Back to our twin types of marketing. Latest Thinking Marketing

How are Marketing and PR Setting Your Customer’s Expectations?


In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. Better marketing isn’t the lifeline. Recently, I was contacted by a marketing agency regarding one of their clients. The leaders of the agency realized no amount of marketing could solve these issues if the customer experience was poor.

20 Great Marketing Quotes - Frank Reactions

Tema Frank

This past year of podcasting the Frank Online Marketing Show (in the process of being renamed to Frank Reactions) covered a lot of topics. Here are some of the best quotes about marketing. Also check out 30 Great Customer Experience … Continue Reading → The post 20 Great Marketing Quotes appeared first on Frank Reactions. B2B Blog Internet Marketing Interview Highlights Retail Sales Social Media Strategies Trust Web design marketing podcast quotes

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes


The post What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes appeared first on C3Centricity. Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Why Marketing Automation Doesn’t Work for NPS

The post Why Marketing Automation Doesn’t Work for NPS appeared first on Featured Net Promoter Online MarketingI was at an event the other night with one of my kids. The organization that hosted the event had hired a magician to perform for a room full of 8- 10 year olds. The guy was kind of a hack, but did well by a child’s standards. One of the tricks he performed was […].

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy


Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece of the puzzle. In today’s world, companies need to create. View Article

Inside Customer Success: Oracle Marketing Cloud


Oracle Marketing Cloud offers a complete suite of powerful solutions that provide marketers with a comprehensive view of customer interactions, orchestrating the right experience for each customer and helping attract ideal customers that spend more, stay loyal, and become brand advocates. Can you give us a brief overview of Customer Success at Oracle Marketing Cloud?

Marketing Research and Single Women Buying SUVs


Last semester I took my first marketing research class (for the purpose of this article, I’m going to use the term marketing research to refer to data from a specific company, as contrasted with market research, which pertains to data from. I’m a college student, interning at MaritzCX and part of the CX Café team. View Article

How content marketing helps you support customers, not just win them


Content marketing can be for more than just gaining new customers — it can, and should, serve as an educational tool. Here are three simple steps for giving your customer service a boost with your content marketing: compiling the best marketing materials you have, repackaging it, and distributing it to your customers. You’ll also have unhappy customers. Find your best content.

How Marketing Automation Makes You More Human


Join me for a little case analysis to learn how you can create this kind of relation using marketing automation and how to level up your business in the process. Let’s find an analogy that will help you understand the power and mechanics of marketing automation. Being able to notice and understand them is crucial for succeeding in your marketing and customer support strategies.

Dreaming of Contextual Marketing

Forrester's Customer Insights

At Dreamforce in San Francisco earlier this week, Salesforce Marketing Cloud CEO Scott McCorkle highlighted retailer Eddie Bauer''s strategy to make marketing so good that it feels like customer service and customer service so good that it feels like marketing. He may well have added that when marketing and service are well executed, they both begin to feel like sales - or at least the extension of sales environments that they are meant to support. This thinking underscores the blurring lines between marketing and customer experience. Take Fitbit, for example.

Forget Millennials, Market to Human Beings

Think Customers

Do marketers suffer from an unjustified youth fixation? But what if chasing after teen opinions is a waste of marketing dollars? Emerging Trends Marketing Mobile Marketing homepageTeens and young adults are often seen as trendsetters and business bellwethers, particularly in the digital space.

Choppy Waters of Marketing Compliance


The marketing compliance waters for companies that sell via telephone have always been known to be choppy. This ruling brings some much-needed common sense to the TPCA/DNC lawsuit frenzy, while further proving how volatile the regulatory environment is for companies that market to consumers. Staying afloat in the ocean of marketing regulations saps you of critical resources that could be better used to facilitate growth. The post Choppy Waters of Marketing Compliance appeared first on inContact Blog. District Judge Peter G. An appeal is expected.

The Death of Inbound Marketing (& What You Can Do About It) - Frank Reactions

Tema Frank

So, like many people, I was thrilled when “ inbound marketing ” became a thing. Inbound marketing isn’t enough anymore. Chart courtesy of Marketing Profs). But as the amount of content on the Internet has skyrocketed, the dream of just being “found” naturally as a result of your great inbound marketing content has become less and less likely. .

How to Tell a Story with Market Research Data


The insights offered by neuroscience have taken the research world by storm and companies have developed both neuro- marketing and neuroscience research to implement a new way of thinking. As business professionals, our lives often involve one or more research reports every week, if not every day, providing an onslaught of facts and insights. View Article

Everything You Ever Wanted To Know About Marketing Clouds - Introducing The Forrester Wave: Enterprise Marketing Software Suites

Forrester's Customer Insights

Today, my co-author Rusty Warner and I published the first-ever Forrester Wave: Enterprise Marketing Software Suites, Q4 2014. Or, as they are popularly referred to, the "marketing clouds." The evaluation looked at the eight vendors vying to convince marketers of their ability to provide an integrated portfolio of products that span all of marketing''s needs.

What marketers can learn from #fakenews


Using traditional marketing, attracting enough visitors to your site to make it an ad revenue success is improbably hard. We’ve been spending lots of time researching the emerging field of Advocacy Marketing. Advocacy Marketing is a three-step process: You need to be able to identify who your fans are. Is this true? Well, no. I actually just made this story up (sorry Bruce).

Service Provider OR Value Creator: Escape the Classic Marketing Catch-22


Customer Focus Marketing Sales Small Business Social Selling marketing salesThe sales team loves you – because you are always responsive to their ad hoc requests for a presentation, brochure, case study, or email campaign NOW. The CEO may love you too – because you are filling the pipeline as requested to meet quarterly revenue objectives. But, despite the love you are uneasy.

Customer Experience + Marketing: Pro’s & Con’s

Lynn Hunsaker

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. How Marketers Think of Customer Experience.

Ways to Improve Your Email Marketing Campaign’s Effectiveness

Joe Rawlinson

Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. If your email marketing isn’t generating this kind of result, here are some things you can try to breathe new life into your email campaigns.

DMA '15: Marketers Must Change

Think Customers

How should marketers change their thinking? That was the question I repeatedly asked myself while attending &Then, the Direct Marketing Association's 2015 conference last week. Customer Engagement Customer Experience Customer Loyalty Marketing then directmarketingassociation dma15 marketersmustchangeThere’s more… To read the rest of this blog posting click here or visit

Great Marketing Quotes for Breaking the Ice with Your Audience


Now it’s time to open the next chapter – Marketing Quotes. Being good at marketing means you need to know your audience in and out. Following this idea, I’ve prepared a list of great marketing quotes. I think they speak of of the real essence of marketing – people and their behaviour. Good marketers have the ability to see these human beings in every detail.