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The 17-second customer experience strategy

Customer Bliss

I’ve been doing customer experience strategy and customer-facing, customers-as-growth-engines work for north of 30 years now. I’d never claim in reality that you can ‘hack’ the system in 17 seconds. But I have put together some resources that can help you  start  the journey towards a workable customer experience strategy. The work is hard and demanding.

Customer strategy: Crawl, walk, run

Customer Bliss

Hopefully you have eyes on a customer strategy for this year. Like much of what I do and speak about, it’s rooted in the five-competency framework.  I’ll show you the five-competency maturity map in a second, but you can also think of this customer strategy as “crawl, walk, run.” Customer strategy: The five-competency maturity map. Unite and build.

What's Your #CX Strategy?

CX Journey

Image courtesy of AnnaRachel1 What is a customer experience strategy? Let's start by defining "customer experience strategy." A customer experience strategy helps you define, design, and, ultimately, deliver the desired customer experience (desired, of course, by your customers). There should absolutely be a hook into your corporate strategy. what do they buy?

5 CX Strategy Killers You Need to Get Over


The post 5 CX Strategy Killers You Need to Get Over appeared first on Customer Experience Consulting. Blog Customer Experience Featured customer service employee engagement leadership linkedin loyalty management strategyHow many moments do we give to social media, Buzzfeed, Candy Crush, etc? We do this in spite of having real deadlines, goals, and responsibilities.

Customer Experience Strategy: How to Measure the Immeasurable

How do you go about creating an awesome customer experience strategy that works for your own customers Take a second to reflect on the brands you love.

Customer Experience First, Business Strategy Second

Kerry Bodine

On this important day, I want to discuss an important topic: strategy. In a recent post , I lamented how many companies today focus on business strategy first and customer experience strategy second. Need help co-creating your customer experience strategy? Brand StrategyHappy CX Day! Everyone loves to talk about how delivers a great customer experience.

Do Customer Journeys Drive Your Content Strategy?

Kerry Bodine

But I haven’t seen many that use journey maps to drive their content strategies. This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency  Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience.

Find, Win, Keep: A simple customer centric business strategy


Gary’s probing went as follows: ‘What is our strategy to sustainably FIND new customers?’ However, it is usually at this point where ‘the wheels start falling off’ – what Gary asked next was the most important question of all: ‘So tell me – what is our strategy to KEEP the customers we WIN?’ ’ Now that is a question.

Avoiding CX Strategies That Fire Before Aiming


As a platform Implementation Manager at MaritzCX, I am often engaged in strategic planning discussions where organizations design a clear vision for their customers’ experience.  Discussions range from the value of measuring customer transactions vs. overall relationships, creating vs. fixing customer experiences, and how to empower employees to be proactive with their customers.  While there.

How Does Customer Experience Impact Angry Customers?

Let's look at how the customer experience of an angry customer informs strategy, and how companies can transform frustrated customers into delighted ones

15 Customer Retention Strategies for Long-Term Customer Loyalty


For this reason, we’ve compiled a list of 15 customer retention strategies that can ease your pain and help you develop reliable, long-term customer loyalty. Relationship Marketing Strategies. Using good Relationship Marketing strategies will also help solidify their trust in you as an industry leader. Enhance your blog. Increase your social media presence. eBooks.

How do you know if a customer-centric strategy is working?

Customer Bliss

Many companies  talk  about having a customer-centric strategy. But if you attempted to apply a customer-centric strategy in 2016 (or even have it on the radar for this year), how do you know if it’s working? You have to view customer-centric journeys and strategy in the context of transformation milestones. How do you know any strategy works? Not all actually do.

Linking CX Strategy to Corporate Strategy & Brand Values

CX Journey

Image courtesy of joey.ganoza How do you link your customer experience strategy with your corporate strategy? The discussion was focused on linking customer experience strategy to corporate strategy and brand values, and there are some great nuggets in this Hangout that I thought would be valuable to share here, in case you missed it. What does success look like?

Customer Strategy – the missing connection in Customer Experience


One of the key reasons why so many of us have experiences that fail to meet our expectations is that there is often a very significant connection MISSING – and that connection is more often than not the absence of a CUSTOMER STRATEGY. Most organisations do not find it difficult to develop a business strategy. If the business purpose is the starting point, what is the end point?

Highlights of Customer Experience Strategy Advice

Lynn Hunsaker

Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. Here are highlights to accelerate and maintain your success: Customer Experience Strategy. Customer Experience Strategy: Shared Vision. Advice This Past Year.

How to Make Customer Experience Strategy Integral to Corporate Strategy

Lynn Hunsaker

How to Make Customer Experience Strategy Integral to Corporate Strategy. Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of corporate strategy? Hence, common sense says customer experience (CX) insights should be a determinant of corporate strategy. Purely.

8 Leadership Strategies From An Influencer

Beyond Philosophy

The post 8 Leadership Strategies From An Influencer appeared first on. Childhood bullying gets a lot of attention these days, but bullying and other bad behavior can be just as destructive in the workplace as on the playground. If a coworker or associate needs help and you’re in a position to provide it, do it! Studies show that the best way to elicit a particular behavior is to reward it.

Blending Your Customer Success And Advocacy Strategies


In his 2016 Advocamp Amp Talk, Lincoln Murphy, former Customer Success Evangelist at Gainsight, explains how to align your advocacy and customer success strategies to keep both your customers and your business. The post Blending Your Customer Success And Advocacy Strategies appeared first on Influitive. Customer success isn’t about saving your customers from drowning.

The Definitive Guide to Chat Bot Strategy


If you realize the value chat bots could offer your business but aren’t sure how to go about developing a strategy, this guide is for you. Now that we’ve covered the basics of chat bots, let’s talk about why your company needs a chat bot strategy and how to go about formulating one. Why You Need a Chat Bot Strategy. You Need a ChatBot Strategy Now (Tuck Ross, Medium).

The Next 5 Strategies for Ramping up Customer Engagement

ICC Decision Services

In our previous post about strategies to ramp up customer engagement , we suggested the following ways to engage customers during the holiday season: Personalize customer experience with mobile technology. Gamify shopping experience by introducing tools that will interact with shoppers. Reach customers via social media. Engage customers on a non-tech level.

Get Your Experience Strategy Ready for the 4th Quarter!


Are you preparing your customer experience strategy for this? The last quarter of the year is the perfect time to set your customer experience strategy up […]. The post Get Your Experience Strategy Ready for the 4th Quarter! Blog Customer Experience Featured culture customer experience speaker customer experience strategy linkedin loyalty services training workshops

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy


Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece of the puzzle. In today’s world, companies need to create. View Article

Four Strategies For Successfully Implementing Software


One weekend I decided I would be the “Fun Dad.” ” Rather than make the normal oatmeal or scrambled eggs for breakfast, I started to make pancakes for my kids.  Batter mixed, ready to pour onto the griddle, my 7 year old daughter said, “What color are you going to put in?” ” What a fun idea, View Article

5 ways customer feedback can improve your content marketing strategy

Vision Critical

Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. Yet, according to Altimeter, 70 percent of marketers lack a consistent or integrated content strategy. Identify gaps in your current content marketing strategy. Final thoughts.

Why companies are focusing on their customer experience strategy

Vision Critical

In 1984, as I lead the customer experience strategy at Lands’ End, I helped map the company’s customer journey and identify 267 touchpoints, narrowing that list down to the key 15 that were most critical to our customers. And so, as you dig into Tyler Douglas’ ebook on customer experience strategy, I urge you to consider your role in customer experience as the connector of this information.

New Year, New Resolutions: Four Brand Strategies that Will Increase Customer Satisfaction in 2017


Get the strategies you need Click To Tweet. Analytics Will Become Part of Employee Retention Strategies. In the coming year, brands will rethink their mobile strategies to better serve their customers on preferred communication channels. The post New Year, New Resolutions: Four Brand Strategies that Will Increase Customer Satisfaction in 2017 appeared first on Calabrio.

How Customer Experience Metrics Help Create A Winning Strategy

Customer Bliss

Companies can use customer experience metrics to determine the best strategy for particular business goals. There is a wide variety of considerations to examine before developing a successful strategy. How Do Customer Experience Metrics Help Create a Successful Business Strategy? Data can be routinely examined so that you are always improving your business strategy.

Customer Experience Strategy: How to Measure the Immeasurable


But how do you go about creating a customer experience strategy that emulates these retail giants in a way that works for your own customers? Customer experience strategy in this instance requires that we empower our agents to make a real difference in customers’ lives. What’s Your Customer Experience Strategy? Take a second to reflect on some of your favorite brands.

Five Steps to Create Your CX Strategy: Step 1


In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 – Competency, Credibility and Culture. The 5 steps to building a customer experience strategy. Step 1: Understand Corporate. View Article

How to Choose the Right Customer Service Strategy (Infographic)

Provide Support

Developing the right strategy for your customer service will help you both attract new customers and keep your existing ones. On the other hand, if your employees are not happy with your company strategy they will not care about what your customers feel. Infographics Tips and Tricks customer service strategyThe great customer service begins with being employee focused.

Five Steps to Create Your CX Strategy: Step 3


In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 –Competency, Credibility and Culture. The 5 steps to building a customer experience strategy. What Do Your Customers Want? View Article

Five Steps to Create Your CX Strategy: Step 2


In this series, I’ll be talking about the 5 steps to building a differentiating customer experience strategy. The Customer Experience Strategy is a part of the Competency pillar within the Three Cs Framework I introduced in 2010 –Competency, Credibility and Culture. Step 2: Who are you? mean really, who are you? The 5 steps. View Article

Intelligent Assistants – Your Breakthrough Self Service Strategy

Martin Hill-Wilson

We concluded that Intelligent Assistants are not just a channel shift strategy. This might offer a phase two for many organisations who have made chat a centre piece of their digital engagement strategy. As you have probably gathered I’m a growing fan of what Intelligent Assistants can achieve within a well conceived omni-channel strategy. How so? What’s Under The Bonnet?

Easier Said than Done: Move the Needle with Your Customer Experience Strategy

CX Journey

My first blog assignment is to bring you some nuggets from the second keynote from Day 1 of the event, a presentation titled, Easier Said than Done: Move the Needle with Your Customer Experience Strategy , by Erin Wallace, CCXP, Global Manager of Customer Experience at John Deere. are challenging questions making us think our strategies are easier said than done. Tractor talk!

Customer Experience Strategy: What to Include, and What to Avoid

ICC Decision Services

Committed to ensuring your customer experience strategy serves as an effective guide for all your teams and executes like a dream. Ask yourself: Does our CX strategy meet these standards? Many retailers assume their customer experience strategy is airtight. If you’re serious about competing to win in retail, then you’re undoubtedly: Focused on your customers (vs.

10 Principles of a Successful Customer Strategy

CSM Magazine

customer strategy goes further: It is the articulation of the distinctive value and experience your company will deliver to a chosen set of customers over three to five years, along with the offerings, channels, operating model, and capabilities you will need. Ten principles at the heart of an effective customer strategy. Link your company’s customer strategy to its overall identity.

Increasing member engagement: 4 effective strategies for online community growth

Vision Critical

According to Schmied, creating a plan that aligns your strategy with your calendar of community activities is key to creating a fun environment for your members. Schmied concurred, saying that evolving the engagement strategy helps maintain people’s interest. Online communities are now an important tool in gaining ongoing customer feedback and insight. Have a plan—but be flexible.

"Be Positive" is Not a Strategy

CX Journey

This is going to be our big change strategy? Being positive is not an employee engagement strategy, a leadership strategy, or a directive to drive culture change. Image courtesy of Will S. Have you ever felt like the picture to the left describes your workplace? agreed, and I still believe a positive mental attitude has many benefits. And, quite frankly, that''s depressing.

The only correct social media strategy


If you’re an entrepreneur you probably care about social media strategy. Gary Vaynerchuk – I assume you know the guy, since you care about your social media strategy – summed it up perfectly. Gary came up with the jab, jab, jab, right hook strategy. The jab, jab, jab, right hook strategy is about consistently giving value to the user and then follow through with a solid ask.