DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. Content is the key to making that strategy work. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website.

B2B 105

B2B Customer Base Marketing Company 105

Optimove

JANUARY 15, 2020

This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove. The post 15 Ways A Growing Business Can Retain Engagement With Its Customer Base appeared first on Optimove.

Customer Base 52

Customer Base Engagement Customers Customer Experience 52

Win the Customer

MAY 6, 2014

You can offer your products and services to customers in another country but learning the culture in new markets is the key to an exceptional experience. Customer Service'

Customer Base 136

Customer Base Customer Experience Culture Customers 136

Forrester's Customer Insights

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer Base 60

Customer Base Data Customers B2B 60

CSM Practice

JUNE 15, 2017

In this blog, I am going to share three ways to achieve proper segmentation, which will help you move towards efficiently scaling your customer success team. #1: Value-based segmentation is probably one of the most popular segmentation methods out there. One rule is to assign one Customer Success Manager per every 2 MM in ARR.

Customer Base 40

Customer Base Customer Success Customer Journeys Groups 40

Amity

MAY 4, 2016

SaaS Tattler Issue 83 - Tools to Support Your Growing Customer Base. Yes, we recognize that some companies are a bit premature for a Customer Success Platform. However, that shouldn’t stop them from making their customers successful. Tools of the trade: Apps for customer success.

Customer Base 48

Customer Base Tools Effort Score Roadmap 48

Magellan Solutions

OCTOBER 18, 2016

Most businesses spend the majority of their resources on getting new customers that they tend to ignore their most prized asset: their existing customer base or network. “It It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013.

Customer Base 40

Customer Base Social Media ROI Customer Retention 40

Oracle

JULY 16, 2018

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. Learn more on @brandchannel : [link] #ModernMarketing @OracleMktgCloud pic.twitter.com/JxgQCq28EX.

Customer Base 42

Customer Base Strategy Marketing Social Media 42

dscout People Nerds

MARCH 19, 2020

Miraka wanted to see how their values as M?ori ori brand would resonate with an audience abroad. Remote research was critical to understanding this new market. .

Customer Base 52

Customer Base Brands Marketing Customers 52

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now.

Social Media 529

Social Media Tips Customers Customer Retention 529

InMoment XI

FEBRUARY 23, 2024

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260

Marketing Customer Experience Return on Investment Analysis 260

InMoment XI

FEBRUARY 13, 2024

Consider a cosmetics company that aims to develop new skincare products tailored to the specific needs and preferences of different age groups within its customer base. By using stratified sampling, this company ensures that its market research is comprehensive and representative of its diverse customer base.

Customer Experience 260

Customer Experience Groups Resources Customers 260

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. How exactly do you do this?

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

ShepHyken

MARCH 11, 2024

How can businesses think outside the box to create fan-like loyalty among their customer base? What lessons can companies learn from the legendary rock band, Van Halen, in creating loyal customer followings? Plus, Shep and Jim share the customer experience moments that changed their lives.

Customer Experience 147

Customer Experience Entertainment Loyalty Customer Centricity 147

Comm100

NOVEMBER 15, 2022

Grow customer base. The number one benefit of integrating digital channels into a contact centre platform is the ability to grow its customer base. This significantly increases their addressable market through an expanded product offering that meets customer service needs. Increase deal size. Next steps.

Omni-Channel 202

Omni-Channel Chatbots Social Media Software 202

Alida

JANUARY 18, 2022

Understanding what your customers want and expect is key to any business’s success, but uncovering those insights can take a lot of effort. You need to collect broad customer feedback, which means getting responses that are representative of your entire customer base.

Customer Engagement 246

Customer Engagement Engagement Feedback Customer Base 246

CX University

APRIL 16, 2024

The company’s dedication to protecting the environment and using recycled materials has earned it a reputation for ethical values, attracting a loyal customer base that shares these priorities. These values have helped the company cultivate a loyal customer base that identifies with the Starbucks brand.

Loyalty 52

Loyalty Brands Social Media Consumers 52

Alida

OCTOBER 18, 2021

But have brands adapted alongside their customer base? The pandemic has sparked immense change in consumer behaviour trends and so it should come as no surprise that consumer needs and desires have also shifted. According to over 5,000 global consumers, clearly not enough.

Trends 246

Trends Consumers Customers Customer Base 246

C3Centricity

MAY 2, 2023

As an example of this, think about Amazon , which is well known for its customer-centric approach. They offer a wide range of products, fast and reliable delivery, and excellent customer service. As a result, they have a loyal customer base and a strong brand reputation.

Strategy 225

Strategy Customer Centricity Advertising Customer Satisfaction 225

Optimove

APRIL 8, 2024

The Value of Customer Segmentation Effective customer segmentation empowers marketers to tailor their approach to each customer, leveraging available data on both current and potential customers. Download Now In Summary Mastering customer segmentation using machine learning is a game-changer for marketers.

Analysis 59

Analysis Customer Base Strategy Tips 59

Pink Guava

APRIL 18, 2019

If you are a part of product startup team, whether you are an area developer or a founder, you find yourselves pulled into a biggest concern and that is finding ways to add good number of users. There is always this constant struggle to choose between investing on the product engineering or branding/marketing.

Customer Journeys 40

Customer Journeys Customer Base Customer Experience How To 40

Steve DiGioia

OCTOBER 3, 2021

In today’s challenging marketplace, the businesses that anticipate their customers’ needs, make it convenient to purchase, and find ways to do more than expected will create a more loyal customer base than those who don’t.

Customer Base 288

Customer Base Customer Service Training Brands 288

Quadient

JULY 11, 2019

Unless your business is focused on a specific age group, targeting one generation to the exclusion of others is not always a good strategy. .

Customer Base 40

Customer Base How To Groups Strategy 40

Horizon CX

AUGUST 7, 2023

Here are some ways diversity can help CX professionals improve what they know and what they do to produce better customer experiences: Enhanced Understanding of Customer Needs : A diverse team can represent a broader range of customers and their unique preferences, backgrounds, and challenges.

Culture 130

Culture Innovation Groups Communication 130

Totango

FEBRUARY 23, 2024

When CMOs and CCOs form a partnership around their customer knowledge, marketing can focus on customer acquisition while CS focuses on retention, increasing customer lifetime value, and brand advocates who refer more prospects. This partnership helps to activate the flywheel and propel growth from the existing customer base.

Chief Customer Officer 91

Chief Customer Officer Customer Centricity Metrics CRM 91

C3Centricity

APRIL 18, 2023

Why is a Customer-first Strategy Important? There are several reasons why a customer-first strategy is crucial for the success of your business. First and foremost, it helps you build a loyal customer base.

Strategy 156

Strategy Customer Centricity Culture Meeting 156

Kerry Bodine

FEBRUARY 6, 2021

We once created a set of five journey maps for a retailer whose customer base was something like 98% women — and so the persona we created for each map was also a woman. We were simply representing the customers who comprised the majority of the retailers’ customer base and revenue. Then layer in diversity.

Customer Journeys 256

Customer Journeys Retail Analysis Customers 256

Comm100

APRIL 13, 2023

After quickly providing this information, the customer can then be informed of the expected wait time and, better still, the ability to be alerted by SMS when the next agent is available. These notifications can be automated and customized based on various scenarios.

Wait Times 143

Wait Times Management Customer Satisfaction Loyalty 143

NICE inContact

JUNE 17, 2021

Software that can benefit customers, employees, and businesses, sounds a little too good to be true, but that's exactly what modern customer service management software is capable of.

Software 156

Software Customer Service Management Contact Center 156

Alida

SEPTEMBER 22, 2022

Personalization and two-way communication are key to engage and build loyalty among your customer base.

Engagement 130

Engagement Customer Engagement Tips Loyalty 130

Alida

SEPTEMBER 22, 2022

Personalization and two-way communication are key to engage and build loyalty among your customer base.

Engagement 130

Engagement Customer Engagement Tips Loyalty 130