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Digital Ethnography: Turning Research Inside-Out

QuestionPro Audience

What is digital ethnography? It enables a more flexible and efficient capture of information, as respondents can now upload pictures and videos straight to the study in real-time, meaning they can be sure that they’re captured during natural interactions. Digital Ethnography Benefits.

Study 195
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Statistical Significance: Definition, Calculation, Importance

SurveySparrow

What separates a genuine discovery from mere chance? So, what does it mean, and how is it calculated? I have included the statistical jargon used in this blog. What is a Hypothesis? As mentioned above, it’s a clear and specific statement that predicts what might happen in an experiment or study.

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Five Rules of Customer Observation for Greater Success

C3Centricity

Customer observation is a powerful, but unfortunately too often an under-utilised tool of marketers. It is, therefore, understandable that so many companies run to conduct market research, usually a qualitative study, as a first step to improved customer understanding. Make customer observation everyone’s job.

Culture 149
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State of online reviews 2024: Embracing automation for growth

BirdEye

In this blog, we’ll delve into the latest online review trends, insights, and strategies to help you paint a detailed picture of consumer behavior and use it to your advantage. Key findings Let’s take a closer look at what our latest study uncovered about the current state of online reviews.

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Design Research: Types, Methods, and Importance

SurveySparrow

What do you think is the first recorded design research? If so, was it when the artists of the age meticulously studied human anatomy to craft sculptures? It is what shapes everything that we come in contact with. This blog will look into its meaning, importance, and all that you need to know. What is Design Research?

Study 52
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No Longer a Buzzword: Customers Redefine Transparency

Experience Investigators by 360Connext

A recent study found that if cooks in a restaurant kitchen could see the customers ordering and enjoying their food and the customers could see the cooks preparing it, the food tasted better. What was really magical, though, was what happened when they could see one another. This wasn’t just a subjective study.

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The Benefits of Customer Profile Analysis for Business Growth

Lumoa

Because this insight allows you to tailor your retention strategies to observed realities rather than projected estimations. Because this insight allows you to tailor your retention strategies to observed realities rather than projected estimations. One of the best ways to do that is through a customer profile analysis.

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