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McMobile – Will McDonald’s Mobile Strategy Kill the Drive-thru?

Michelli Experience

Having consulted with and written two books about Starbucks ( The Starbucks Experience and Leading the Starbucks Way ), I seldom compare Starbucks with McDonald’s. From my vantage point, McDonald’s is an excellent example of a service brand which focuses on price, speed of delivery, and turnkey consistency.

Strategy 203
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Stop Building CX Departments and Build Influence Instead

Horizon CX

Many articles, blogs, consulting hours, and attention have been invested with this in mind. A permanent autonomous CX department creates competition for access to clients with the operating departments – account management, customer service/success, etc. — already charged and accountable for customer deliverables and outcomes.

NPS 130
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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

Traditional journey mapping is what a customer is doing, but is missing a few things. It gives you a rational customer process, meaning an account of how they move through your experience from point A to point B, but no insight into how people behave as customers and why they do what they do. .

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Guest Blog: How Texting Has Become An Essential Customer Service Tool

ShepHyken

This week we feature an article by Brian Elrod who discusses how texting has become an important customer service tool for any type of business. – Shep Hyken. Numbers show that customers enjoy text message communication. Don’t get me wrong, I’m not suggesting you drop every other customer communication channel you’ve got.

Tools 116
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The Personality Of Customer Experience

CX Accelerator

When it comes to Customer Experience (CX) work, it takes a very special type of person to be successful. a global community of Customer Experience professionals, where do we tend to excel, and where do we have critical gaps? Beyond Customer Experience work, this is a great practice for any team of people working together.

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Your Keys to Outstanding Experience Design

Michelli Experience

Experience design keys for the future. My work in customer experience design has spanned decades, industries, and continents. The Nation’s Restaurant News provides a five photo gallery depiction of the McDonald’s flagship store take at its unveiling. Experience Design Defined. New Shine to The Golden Arches.

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Making the Customer Experience Magical – The Power of Surprising and Delighting Customers!

ijgolding

A great deal of my work as a Customer Experience Specialist involves the recounting of stories. As students of Customer Experience will attest, the use of storytelling to ‘bring to life’ the benefits and consequences of ‘operationalising’ Customer Experience is hugely beneficial.