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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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6 New Year’s Resolutions for Great B2C Marketing

Optimove

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. . #6 We couldn’t agree more.

B2C 59
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How B2B Brands Drive Online Reviews

GetFeedback

Why Every B2B Brand Needs Online Reviews. Online reviews are essential in both B2B and B2C contexts. However, the nature of B2B sales creates certain challenges that companies don’t have to worry about with B2C. Then there’s the difference between B2B and B2C products themselves. Let’s talk about how!

B2B 170
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CRM Marketing and Orchestration: Is Your Brand Behind or Ahead of the Curve?

Optimove

If you’re reading this, then maybe you’ll be surprised to learn how many people in the “relationship” side of marketing – i.e., retention, loyalty, email, CRM, etc. This means that right now, the marketing community is still spread across the hype-cycle and the learning curve when it comes to doing CRM smartly.

CRM 52
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Watch: CRM Hack on Churn Factor, B2CRM Weekly News Update, and CRM Analysis on Zara

Optimove

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on Churn Factor, and a deep analysis on the well known Spanish apparel retailer Zara. B2C CRM NEWS UPDATE: Google, Nintendo, and branding.

CRM 52
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Smart CRM Basics: eCommerce Marketing

Optimove

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. Optimized CRM journeys – the idea is to send the next best message to each customer to maximize their CLTV. The Power of ML.

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Smart CRM Basics: eCommerce Marketing

Optimove

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. Optimized CRM journeys – the idea is to send the next best message to each customer to maximize their CLTV. The Power of ML.