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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 226
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CRM Marketing and Orchestration: Is Your Brand Behind or Ahead of the Curve?

Optimove

If you’re reading this, then maybe you’ll be surprised to learn how many people in the “relationship” side of marketing – i.e., retention, loyalty, email, CRM, etc. This means that right now, the marketing community is still spread across the hype-cycle and the learning curve when it comes to doing CRM smartly.

CRM 52
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In with the Old: Why Brands Should Aim for a Low Ratio of New Customers

Optimove

One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. Getting just 1 in 3 to buy with you again, and you will already leap your brand into profitability (by increasing your average customer lifetime value 33% from $0.9 You might think it’s simple math, right?

Brands 98
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Smart CRM Basics: Predictive Customer Behavior Modeling

Optimove

This is some smart CRM: Rather than trying to make educated guesses based on analyses of historical data – Predictive Behavior Modeling is typically used to select the BEST marketing actions to run in each of your customer groups and to identify which customers will likely change their spending level. B2C Marketing. The Power of ML.

CRM 52
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123
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How to Develop and Implement a Customer Experience Strategy

Lumoa

A holistic understanding of customer experiences can help close the gap, strengthen the brand and open up new opportunities for profitable growth. Good customer experiences affect customer satisfaction and loyalty and have become a significant strategic differentiator that can strengthen your brand.

Strategy 277
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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 52