Forrester's Customer Insights

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

Competitive Advantage 26

Competitive Advantage Innovation B2B Marketing 26

Alida

JANUARY 7, 2019

That takeover will drive significant change across corporate structure, technology and data workflows. Companies will reorganize around the customer. We see cross-functional teams coming together to form an “enterprise perspective” on gathering customer insight, knowledge and feedback. It’s already happening, of course.

Customer Experience 212

Customer Experience Customer Centricity Competitive Advantage Innovation 212

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Lumoa

NOVEMBER 10, 2021

As companies increasingly pivot towards providing online interactions, it’s essential for your business to keep the customer experience in mind. To do that, you’ll need to come up with a strategy for how you integrate multiple technologies to attract, retain, and delight your customers at every stage of your sales pipeline.

Customer Experience Design 208

Customer Experience Design Customer Experience Customer Journeys Touchpoint 208

CSM Magazine

NOVEMBER 1, 2023

The customer experience (CX) landscape constantly evolves. With new technologies, increased competition, and higher customer expectation, the ability to deliver exceptional CX continues to be a challenge – so sitting still isn’t an option.

Customer Experience 52

Customer Experience Competitive Advantage Customer Journeys Conference 52

GetFeedback

MARCH 20, 2019

It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services. A customer voice program focuses on capturing the expectations, likes, and dislikes of your customers. In essence, a customer voice program gives your customers a voice within your organization.

Customer Voice 210

Customer Voice Net Promoter Score Customer Centricity Competitive Advantage 210

NICE inContact

NOVEMBER 26, 2018

Twenty years ago began a shift to contact center outsourcing to offshore locations, especially the Philippines and India, and away from the local market where customers on the other end of the phone were located. 24 x 7 coverage : agent attrition is always a challenge, especially in a tight labor market.

Contact Center 120

Contact Center Contact Center Software Competitive Advantage Call Recording 120

CSM Magazine

JULY 28, 2023

The commercial landscape of today is fast-paced and ever-evolving, and businesses are continuously searching for new ways to gain a competitive advantage over their rivals. This means that you should conduct testing on your sites to ensure that users in all of your target regions are able to experience site content as intended.

Customer Experience 52

Customer Experience Competitive Advantage Customers Measurement 52

QuestionPro Audience

MAY 22, 2019

Uses of B2B online panels in market research. These panel members may be called up for partaking in either quantitative surveys or qualitative surveys for market research. of the current market. B2B online panelists are similar to B2B panelists, but insights from them are gathered via the help of internet tools.

B2B 170

B2B Tips Survey Competitive Advantage 170

ShepHyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Speak to your customers in a conversational and personal tone. Innovation should be customer-centric. .

Customer Experience 98

Customer Experience Self Service Advertising Customer Expectations 98

Thematic

FEBRUARY 19, 2024

Customers who double up as brand advocates by generating positive word-of-mouth can lead to new business opportunities without the corresponding marketing expenses. Personalized Interactions: Enable tailored experiences, making customers feel understood, which builds loyalty and increases upsell potential.

Customer Experience 62

Customer Experience Net Promoter Score Effort Score NPS 62

Thematic

FEBRUARY 19, 2024

Customers who double up as brand advocates by generating positive word-of-mouth can lead to new business opportunities without the corresponding marketing expenses. Personalized Interactions: Enable tailored experiences, making customers feel understood, which builds loyalty and increases upsell potential.

Customer Experience 62

Customer Experience Net Promoter Score Effort Score NPS 62

SurveySparrow

JUNE 28, 2023

It provides brands with a competitive edge, differentiating them in a saturated marketplace. Furthermore, personalization offers insightful data that can shape strategic decisions, improving product offerings, marketing strategies, and overall business operations. Thereby enhancing customer satisfaction and loyalty.

Industry 52

Industry Tips Customer Experience Healthcare 52

ChurnZero

JUNE 14, 2023

As your sales team is in the business of influencing prospects to buy, the customer success team influences customers to stay and should understand why your accounts churn, renew and expand. In a growing market, your sales team takes the lead in bringing in new sales. Operationalize your customer success team.

Customer Success 52

Customer Success Competitive Advantage Roadmap Customer Voice 52

Blake Morgan

APRIL 3, 2023

We know in our own lives as customers that we will gladly buy from companies that make our lives easier and better, but still many companies are missing the boat on delivering that seamless experience. But some are starting to make customer experience a priority. Digital efforts must be centered around personalization.

Competitive Advantage 52

Competitive Advantage Customer Centricity Ecommerce Tools 52

Experience Investigators by 360Connext

NOVEMBER 8, 2022

” The CMO is still the Chief Marketing Officer, but now they’re the defacto Chief Experience Officer. They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. If you have customers, they are having an experience.

Customer Experience 110

Customer Experience Competitive Advantage Customer Centricity Strategy 110

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Hero Digital

AUGUST 21, 2018

Insights are the gold buried in your data. And if I had a dollar for every time I heard a marketer say they’d like more insights from their data, I’d be rich. Part of the problem is that most of the big analytics solution providers promote a misperception that generating these all-important insights with their tools is easy.

Data 40

Data Marketing Exercises Analytics 40

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

Innovation 100

Innovation Marketing Social Media Healthcare 100

Magellan Solutions

JULY 11, 2023

Outsourcing allows SMEs to access experts in delivering excellent customer experiences. Flexibility and Scalabilty SMEs need assistance to address evolving market dynamics and customer behavior. Contact centers can adjust operations to match customer needs and ensure resources are in sync.

Customer Experience 75

Customer Experience Customer Journeys Net Promoter Score e-support 75

Helpt

FEBRUARY 14, 2024

Businesses have access to worlds of data in addition to the information that they collect – be it customer interactions, market trends, or internal processes – so they have no excuse for repeating the same mistakes over and over. Strategic Advantage : Companies employing DDDM have a competitive edge.

Data 52

Data Analytics Social Media Analysis 52

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Much of the improvement has been driven by advancements in product innovation and digital technology.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

CX University

AUGUST 1, 2023

In today’s fast-paced business landscape, investing in the professional development of employees is essential for organizations to remain competitive and adaptable. Demographic shifts in mature markets are prompting corporations to increase efforts to establish a pipeline of future leaders. I highly recommend it.

Training 52

Training Company Case Study Banking 52

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence (CI) is becoming a prominent competitive advantage in this age of increased competition with other organizations. We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

inQuba

APRIL 4, 2023

C-suites should be benefitting from CX teams’ deep customer insight to place smart bets and de-risk growth initiatives. Business growth is about new customer relationships, and the CX team understands customers better than anyone. About inQuba Journey Management Customer Journey Management is the laser technology of CX.

Trends 52

Trends Customer Journeys Customer Centricity Metrics 52

West Monroe

NOVEMBER 13, 2022

Having functional silos also limits effectiveness, agility, and competitive advantage. Understand your customers Many organizations have longstanding views that all sales and customers are “good”—and their rewards and incentives reflect this. Are we aligning customer service levels with value potential?

Strategy 52

Strategy Management Sales Government 52

West Monroe

NOVEMBER 13, 2022

Having functional silos also limits effectiveness, agility, and competitive advantage. Understand your customers Many organizations have longstanding views that all sales and customers are “good”—and their rewards and incentives reflect this. Are we aligning customer service levels with value potential?

Strategy 52

Strategy Management Sales Government 52

West Monroe

NOVEMBER 13, 2022

Having functional silos also limits effectiveness, agility, and competitive advantage. Well-coordinated go-to-market teams, equipped with insight, can deliver more. how we want to operate) rather than from the perspective of customers. Understand your customers. Build a dedicated, cross-functional team.

Strategy 52

Strategy Management Sales Government 52

BirdEye

DECEMBER 5, 2023

Competitive advantage In a crowded market, having a strong reputation can be the deciding factor for customers. Businesses with better reputations often stand out and attract more customers. This feedback is key to improving your products, services, and the overall customer experience.

Brands 108

Brands Management Social Media Analytics 108

SurveySparrow

JULY 27, 2023

Well, it’s all about leveraging the power of digital technologies and channels to enhance customer interactions, streamline processes, and create personalized experiences throughout the entire customer journey. By doing so, businesses can boost customer satisfaction, inspire loyalty, and stand out from the competition.

Customer Experience 52

Customer Experience Self Service Customer Journeys Social Media 52

SurveySensum

AUGUST 1, 2023

According to the Brand Keys Customer Loyalty Engagement Index , a 7% increase in customer loyalty can result in a significant increase of up to 85% in the money customers spend over their lifetime. Segment your Customers: Group your customers into specific segments based on their characteristics and preferences.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

PK

APRIL 16, 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering. BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy.

Company 40

Company Telecommunications Competitive Advantage Transportation 40

Alida

JULY 26, 2016

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. Want more customers?

Customer Experience 100

Customer Experience Insurance Telecommunications Competitive Advantage 100

NobelBiz

JULY 10, 2023

Discover the game-changing capabilities of AI in lead generation and learn how your contact center can stay ahead of the curve by embracing this transformative technology to drive growth, improve efficiency, and deliver exceptional customer experiences. Let’s see how. With AI as our ally, data becomes a goldmine of opportunities.

Contact Center 40

Contact Center Call Center Industry Chatbots 40

Alida

APRIL 11, 2017

The promise of convenience at a higher price will appeal to more affluent or busier customers. For dealers, the key is to understand the needs of their target market, which may be fragmented. Deep customer insight will help dealerships optimize their service levels and pricing. Improve communication.

Automotive 113

Automotive Handbook Competitive Advantage Study 113

Forrester's Customer Insights

MAY 1, 2019

Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. Clients never tell us their business wants to be an also-ran.

Competitive Advantage 54

Competitive Advantage Leadership Marketing Innovation 54