Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing. Both teams serve as the face of your brand.

Customer Success 98

Customer Success Marketing Case Study Study 98

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Grade.us

APRIL 28, 2020

So, they create a review management case study to showcase the results they’ve achieved for other clients. A successful review management case study shows results. Case studies are ideal if you have the right ingredients. A great case study starts with the right ingredients. “See?

Case Study 40

Case Study Study Management How To 40

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? 1st Key to Retention-Rich Marketing: Context.

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

Comm100

AUGUST 10, 2022

In this blog, we’ll look at the top 5 benefits of chatbots in customer service with case studies and data to back it up. With overnight support offered, organizations not only satisfy their existing customers, but open the possibility of reaching new markets in other time zones. Devote agent time to higher-value inquiries.

Chatbots 206

Chatbots Customer Service ROI Case Study 206

Natalie Petouhof

MAY 11, 2016

big data, predictive analytics). • Digital Marketing Transformation – Personalized, data-driven digital marketing. • Future of Work: Social Business – The technologies enabling teams to work together efficiently. If you are doing something really interesting, make sure to send in your case study!

Case Study 40

Case Study Study Innovation Leadership 40

Lithium

OCTOBER 19, 2022

In qualitative terms, your new fancy community will improve your NPS scores; your general customer sentiment will improve, and if you do everything right, you might receive some free marketing across the social media ecosystem. SANE Australia case study | Khoros. In terms of quantitative results, let's look at a care instance.

ROI 52

ROI Gamification Self Service Case Study 52

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. Marketers are usually tasked with brand building, lead generation, and customer communications. Prove the ROI of customer satisfaction today with our free interactive calculator. .

How To 150

How To ROI Policies Analysis 150

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

Survicate

SEPTEMBER 13, 2018

Michael Irvine, Head of Marketing, turned to Survicate when they encountered a friction point in their customer journey. His actions affect the entire company, including the development, customer success, and marketing teams. The post How Logojoy got a 2400% ROI using Survicate appeared first on Survicate.

ROI 61

ROI Case Study Survey Feedback 61

Natalie Petouhof

JANUARY 29, 2016

In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. Now many years later, I am hearing the same question so I revisited the topic in some new research, ROI of Online Cloud Communities. And note, ROI of online communities is NOT limited to customer service.

ROI 40

ROI B2C Case Study B2B 40

CSM Magazine

APRIL 25, 2023

In today’s hyper-competitive market, keeping customers satisfied is more important than ever. Case study: Consider a busy café that upgrades its coffee machines to a more advanced model. One often overlooked aspect of enhancing customer satisfaction is the use of updated equipment in your business.

Customer Satisfaction 52

Customer Satisfaction Case Study Government Return on Investment 52

Natalie Petouhof

SEPTEMBER 1, 2016

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. The components of a business case include: Goals and objectives for the social customer care initiative. Think about it.

ROI 45

ROI Social Media Airlines Customer Service 45

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Although investing heavily in customer experience can be quantified with traditional return on investment (ROI) measurements, measuring the true impact of CX resource allocation requires a new paradigm: return on experience (ROX). Building your own CX ROI model.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Oracle

MARCH 20, 2018

Over the past decade and a half, Mack has grown exponentially along its digital marketing journey, making strides to get closer to the customer. Here are some of the ways Mack’s digital marketing strategy has evolved. No centralized marketing or prospect database existed.

Marketing 60

Marketing Social Media Case Study ROI 60

VDS

JUNE 6, 2023

By following these guided steps, you’ll be able to assess your needs, define requirements, research providers, evaluate pricing and ROI, and ultimately make an informed decision that aligns with your organization’s goals. Consider their reputation, experience, customer reviews, and case studies.

Contact Center 52

Contact Center ROI Return on Investment Case Study 52

VDS

JUNE 6, 2023

By following these guided steps, you’ll be able to assess your needs, define requirements, research providers, evaluate pricing and ROI, and ultimately make an informed decision that aligns with your organization’s goals. Consider their reputation, experience, customer reviews, and case studies.

Contact Center 52

Contact Center ROI Return on Investment Case Study 52

ChurnZero

OCTOBER 22, 2021

If you work for a SaaS business, you know word-of-mouth marketing is everything. As a CS professional, you want to be seen as a leader in your market, and so does your customer. You should also consider a customer’s demonstrated ROI (does the customer have proven results?), As Megan adds, “CSMs have a lot to do.

Customer Success 96

Customer Success How To Case Study Customers 96

ShepHyken

SEPTEMBER 7, 2018

If your customer service and success teams are anything like the average customer-focused team, you are always looking for ways to show your ROI to leadership and other departments, and working on initiatives to increase that ROI. A review program. This is a problem for vendors.

Case Study 81

Case Study ROI B2B Study 81

ReviewTrackers

JULY 23, 2018

7 Social Media Marketing Strategies to Drive Results . Do you want to increase brand awareness, drive higher customer engagement, generate leads, or reduce marketing costs? You could argue that posting content is the part that’s most fun and exciting when it comes to marketing your business on social media. Identify your goals.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

Second to None

MAY 8, 2018

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Creating the Stage Two Customer Journey.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Thematic

APRIL 17, 2024

Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. Share case studies, even small wins initially, where customer experience analytics pinpointed a problem area, guided a solution, and led to measurable improvements.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. Share case studies, even small wins initially, where customer experience analytics pinpointed a problem area, guided a solution, and led to measurable improvements.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. Share case studies, even small wins initially, where customer experience analytics pinpointed a problem area, guided a solution, and led to measurable improvements.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

NICE inContact

MAY 12, 2017

Market Report and Executive Forum: How Cloud is Changing the Contact Center Market This opening double-session of the contact center track focused on how the topic of customer journey is being replaced by discussion of digital transformation. Many of the sessions in the contact center track explicitly addressed cloud applications.

Contact Center 120

Contact Center Connections Conference Case Study 120

TechSee

DECEMBER 9, 2020

Forrester reports that despite the market potential to reach $12 billion by 2023, more than half of deployed RPA solutions have not scaled beyond ten robots. With these numbers, it’s no surprise that Forrester data shows that over 44% of organizations are already using RPA.

Contact Center 109

Contact Center Contact Center Workflow Case Study Tips 109

SurveySparrow

MARCH 26, 2021

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy? No one does. .

Strategy 52

Strategy Marketing Advertising Airlines 52

Feedbackly

OCTOBER 30, 2023

Customers will also advocate for the brand and engage in word-of-mouth marketing. By doing this, you can even see directly how happier customers spend more – you can see an ROI of your experience optimization efforts. Nowadays, it has become significantly easier to link your CX data with transactional data (e.g.

Customer Journeys 52

Customer Journeys Customer Experience Effort Score Touchpoint 52

ClearAction

NOVEMBER 26, 2017

Marketing Operations for SMBs: 4 Keys to Success Gary Katz. In the world of marketing operations (MO), words like “enterprise” and “scale” are common, but we rarely hear the phrase “small business” enter the conversation. Assign an owner to make marketing operations a priority. Slick demos.

Marketing 54

Marketing Case Study Technology ROI 54

Centercode

DECEMBER 22, 2020

The ROI of Testing Pre-Release Products with Centercode. How Arris Saved $1M by Fixing Bugs Before Release (Case Study). Beta Testing at the Speed of Agile (Luke Freiler on Pragmatic Marketing). Increasing Efficiency. Other Highlights. The Impact of Pre-Release Product Testing on Star Ratings (Report). Engaging Testers.

eBook 75

eBook Case Study ROI Roadmap 75

CSM Magazine

FEBRUARY 15, 2019

Are you thinking about starting an omnichannel marketing campaign, but you’re not quite sure how to do it? In this article I’ll take a closer look, so you can effectively start an omnichannel marketing campaign and see why this useful method brings so much success to businesses around the world. Improvement of ROI. ?

Omni-Channel 40

Omni-Channel Marketing How To Case Study 40

SurveySparrow

JANUARY 30, 2024

This is the key to understanding consumer behavior, market trends, and societal shifts. Understanding conversion rates helps refine marketing campaigns, optimize user onboarding processes, and increase the SaaS product’s customer acquisition efficiency. Today, every click, every purchase, every opinion is recorded.

Comparison 52

Comparison Analysis Trends Case Study 52

Helpt

JANUARY 16, 2024

Outsourcing is a strategic move that aligns with the need for efficient, responsive support, crucial for sustaining customer satisfaction and staying competitive in a fast-paced market. For more detailed insights into this case study, please visit our website and download the full case study.

Comparison 52

Comparison Case Study Customer Satisfaction Culture 52

West Monroe

FEBRUARY 11, 2024

Thinking too broadly can lead to analysis paralysis; thinking too narrowly can make it difficult to demonstrate a level of ROI that warrants investment—especially in the current economic climate. A case study in building on the foundation This particular application of M4.0 strategy is challenging.

Industry 52

Industry Case Study Analysis Technology 52

Natalie Petouhof

APRIL 26, 2016

Tweet Having worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. For more information on this report, you can find it here.

Social Media 40

Social Media Self Service Engagement ROI 40

Grade.us

DECEMBER 20, 2018

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The Best Influencer Marketing Blogs of 2018. Visit this blog to find in-depth posts on everything influencer marketing. The Best Influencer Marketing Articles of 2018.

Resources 47

Resources Tools Marketing Case Study 47

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing. Instead, your customers need to be consistently incentivized to create social proof for your product through your marketing efforts. Increase social media buzz. Authentic, user-generated content.

B2B 66

B2B Report Social Media Marketing 66