Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
B2B purchasing decisions are complex. Whether you’re sending SMS surveys, analyzing social reviews, or conducting phone interviews, it’s about using the right listening technique for the situation to get the best results. For our post-opportunity listening post, we’ve found that interviews are the most effective way to engage buyers.
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