Storyminers

NOVEMBER 5, 2020

In this category of Storyminers’ blog, we talk about the client-facing and back-end tools that have helped us create our clients’ experiences. But for B2B between adults, email remains the anchor tool for almost any campaign. It used to be the marketer’s responsibility to find prospects for the sales team.

Strategy 264

Strategy Marketing Exercises Tools 264

ShepHyken

FEBRUARY 22, 2019

Stacy Sherman is a Customer Experience & Digital Marketing professional with a proven track record of increasing sales & loyalty at B2B & B2C companies of all sizes & budgets. The post Guest Blog: How One Experience Started My CX Passion appeared first on Shep Hyken.

Hotels 107

Hotels B2C Loyalty B2B 107

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

Daniel Group

NOVEMBER 14, 2014

There was no sales representative involved in our buying decision. It got me thinking about how many thousands of IKEA’s customers likely help them make sales each year, on zero commission. Word-of-mouth may work in B2C, but does it apply to B2B? Customer recommendations are arguably more important in B2B sales.

B2B 49

B2B Sales B2C Conference 49

Daniel Group

APRIL 13, 2022

You need to clearly understand how significant customer experience is to sales and marketing. Did you know that 25% of B2B buyers rely on the experience of others? I’ll start with the highlights from my two recent blogs to expand on this topic: Three Tips to Fire Up Your Customers to be Your Best Sales Force!

Marketing 98

Marketing B2B Tips Feedback 98

Totango

NOVEMBER 27, 2023

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

Report 91

Report Trends Customer Success Self Service 91

PeopleMetrics

JUNE 22, 2015

If you're anything like me, you're always looking for options that are easy to use, that integrate easily into your sales cycle, and that provide the most value to the prospect you're talking to. So to help your search, here are six tools that have become must-haves in my sales process. LinkedIn Sales Navigator.

B2B 48

B2B Sales Tools Management 48

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. Most marketers focus on maximizing the profits from the initial sale, but how do you grow and sustain customer lifetime value for the entire customer cycle?

Loyalty Programs 103

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 103

GetFeedback

APRIL 30, 2018

B2B transactions are complex, expensive, and require long-term investments. Why Every B2B Brand Needs Online Reviews. Before B2B buyers invest in your products or services, they need to know that you’re someone to trust. Generating B2B Reviews: Unique Challenges. B2B products tend to be expensive and complicated.

B2B 170

B2B Brands B2C CRM 170

ShepHyken

SEPTEMBER 7, 2018

Because your team holds the keys to customer relationships, you do have a unique opportunity to enable marketing and sales. The data-based insights from our 2018 B2B Buying Disconnect report will show you why: Buyers don’t trust vendors. A review program. Those resources are: Product demos. This is a problem for vendors.

Case Study 80

Case Study ROI B2B Study 80

ShepHyken

NOVEMBER 24, 2017

If your services fall under the B2B umbrella, for example, your customers are more likely to engage with you on LinkedIn as opposed to in B2C businesses. Brooke Harper is a seasoned writer and sales consultant and has written hundreds of articles and white papers covering all aspects of B2B sales, phone marketing, and advanced sales strategy.

Social Media 88

Social Media Customer Service How To B2B 88

Blake Morgan

OCTOBER 27, 2022

COVID transformed the B2B buyer journey, and companies need to adjust their experiences to match. Successful B2B companies rely on technology, scalable personalization, and digital tools. COVID changed everything about how we live and work—especially in the B2B space. But then the pandemic turned everything on its head.

B2B 105

B2B Self Service Competitive Advantage B2C 105

One Millimeter Mindset

SEPTEMBER 27, 2018

These third quarter zinger blog posts focus on how “what we do” impacts the customers we serve. Instead, these third quarter zinger blog posts concentrate on the value of YOU. Here are 8 zinger blog posts to catalyze your professional innovation, workforce engagement and customer success during Q4. Subscribe to my blog.

Customer Retention 70

Customer Retention B2C B2B Innovation 70

ShepHyken

SEPTEMBER 1, 2017

As both a professor and chief scientist at a SaaS software company, I spend time around two groups of people that couldn’t be more different: Enterprise marketing, sales, and customer experience executives. Consider adopting a contextual self-service software solution today and watch your support tickets drop and your sales increase.

Self Service 83

Self Service Knowledge Base e-support Groups 83

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation? Customer needs and wants.

B2B 99

B2B Customer Journeys Social Media Net Promoter Score 99

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 82

B2B Net Promoter Score Self Service Social Media 82

Experience Investigators by 360Connext

NOVEMBER 10, 2014

Is mystery shopping a business-to-business (B2B) organization possible? Understanding your customer’s journey in a B2B environment takes more finesse. Here are a few ideas on how to approach being a mystery shopper of your own B2B organization. Call your sales number. Ask typical questions of the sales person.

B2B 271

B2B B2C Social Media Retail 271

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. What is B2B Customer Experience?

B2B 107

B2B Customer Experience B2C Net Promoter Score 107

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

e-support 64

e-support eBook Chief Customer Officer B2B 64

SuiteCX

JANUARY 13, 2020

These following questions got me thinking: We are B2B, so we are more complex than B2C, aren’t we? Do B2B and B2C maps really differ? We have found that B2B or B2C tend NOT to be the differentiators. We find that again, B2B and B2C aren’t really the key elements. B2B Example. B2C Example.

Customer Journeys 189

Customer Journeys Omni-Channel B2C Multi-Channel 189

Team Support

DECEMBER 7, 2020

Because of the high-value nature of B2B (business-to-business) customers, missing the signs that one may be unhappy or at risk of leaving can prove costly. This blog series explores four types of sales opportunities that can be identified by customer support using automation triggers from support tickets. Why is this important?

B2B 98

B2B Sales Groups Report 98

ShepHyken

JUNE 23, 2017

So what other features in live chat software make it a great solution for websites and increasing your sales? Promotions, proactive invitations and live chat work well both in B2C and B2B e-commerce environments, as they can be tailored to your organization’s products. Proactive Invitations. Lead Generation.

Engagement 76

Engagement Banking B2C Exceptional Customer Service 76

LiveChat

JANUARY 3, 2019

It was a good year for the LiveChat blog. Our blog was visited every month by over 100k visitors , who spend 8 minutes on each page on average. Let me proudly present a list of 12 killer posts we’ve published this year on LiveChat Blog. How we reached 100,000 unique views a month on LiveChat blog.

Case Study 59

Case Study Chatbots Study Tips 59

Forrester's Customer Insights

JUNE 23, 2020

During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […]. Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

B2B 63

B2B Sales Marketing Report 63

BirdEye

MAY 3, 2023

This blog post deals with everything you need to know to leverage the right channels and boost your business revenue. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business. Success means moving the relationship beyond the sale.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

ShepHyken

JUNE 1, 2018

Boosts Your Sales and Conversions. One of the major benefits your organization can reap from the use a live chat software is an increase in sales and conversions. According to the American Market Association , 20% increase in conversions, on an average, was noted by B2B companies that use a live chat tool at their website.

Software 101

Software Comparison Customer Satisfaction System 101

InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. B2B (business-to-business) transactions often involve ongoing relationships and partnerships. What is B2B Customer Experience? Why is B2B CX Important? What are Some B2B Customer Experience Examples?

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

Customer Bliss

JUNE 8, 2020

This is a group of senior leaders across marketing, sales and customer success and we meet regularly to stay tightly aligned on everything from strategic planning and short-term plays. B2B is interesting. How did you succeed to pass these customer initiatives (discounts for example) through Sales and Finance during pandemic period?

Chief Customer Officer 210

Chief Customer Officer Customer Centricity Financial Culture 210

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. Here are the best insightful SaaS blogs that can help you make better decisions, solve complex issues, or understand new techniques to gain an advantage in the competitive SaaS world. The 20 Best SaaS Blogs You Must Follow.

B2B 23

B2B eBook Social Media Metrics 23

SurveySensum

AUGUST 2, 2023

Are you struggling to choose the right surveys to enhance your B2B customer experience journey? In this blog, we’re going to talk about which surveys to take across the B2B customer experience journey with question examples of each industry. B2B SaaS Touchpoints When to Conduct the Survey? But fear not!

B2B 52

B2B Survey Customer Experience Touchpoint 52

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Integrity Solutions

FEBRUARY 12, 2020

Many sales influencers are doing great things, but we wanted to shine a spotlight on a few of our favorites, those whose viewpoints align well with ours and can help motivate you and your teams to perform better in 2020. . Sales Influencers You Should Be Following. Read his blog and follow Alan on Twitter. . by Will Milano.

Sales 124

Sales Leadership Contact Center Course 124

Beyond Philosophy

MAY 28, 2021

However, there are some differences between managing Customer Experience in business-to-business (B2B) relationships and business-to-consumer (B2C). Today we will go through those differences with our 5 Rules for Managing Your Customer Experience in B2B relationships. Rule #1: B2B is complicated, so you need to simplify it. .

Customer Experience 155

Customer Experience Management B2B B2C 155

Forrester's Customer Insights

NOVEMBER 2, 2022

Sales reps play a critical role in streamlining relevant content for prospects. Find out more in our latest blog.

Sales 26

Sales B2B Marketing Strategy 26

Merkle

NOVEMBER 22, 2021

The new customer-centric tech stack will look similar for B2C and B2B organizations, but with differences in the. Like B2B and B2C, organizations with a direct (financial, retail, etc.) goods) sales strategy can also have differences in language across the tech stack. content, activation, and orchestration layer.

B2C 52

B2C B2B Customer Centricity Retail 52

ShepHyken

MAY 18, 2018

Listen The respect you show for your customers doesn’t end after the sale, though. In fact, the service you provide to your customers following a sale is crucial to maintaining customer loyalty in the future. The post Guest Blog: What’s Most Vital to Success: Product, Price, or Experience? appeared first on Shep Hyken.

Loyalty Programs 79

Loyalty Programs Advertising Loyalty Brands 79