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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people.

Apparel 82
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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

Sales 52
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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty.

Fashion 72
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52
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Social Media Listening Checklist for Europe and Beyond

NetBase

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

It’s easy to get caught up in sales and onboarding new customers that you forget about the importance of retaining them. A customer journey map is a visual storyline that helps you understand each engagement a customer has with your brand (from the time they become aware of your business to the time they leave).

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Top 13 marketing channels for your business

BirdEye

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.