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AI and ML are Taking Digital Marketing to the Next Level

C3Centricity

Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). Unlike normal analytical processes, using AI needs developers and users to start with the end in sight.

Marketing 149
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Amazon SageMaker Feature Store now supports cross-account sharing, discovery, and access

AWS Machine Learning

Amazon SageMaker Feature Store is a fully managed, purpose-built repository to store, share, and manage features for machine learning (ML) models. Features are inputs to ML models used during training and inference. Features are used repeatedly by multiple teams, and feature quality is critical to ensure a highly accurate model.

Groups 107
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Why UX Design is Vital to User Satisfaction and Ongoing Job Security

C3Centricity

Digital Commerce 360). Digital Commerce 360). 12% more time is being spent on digital this year. AI IS NOT ONE TECHNOLOGY. Despite what digital marketers may have hoped, AI is not the solution to all our problems. This is why UX design is vital to satisfying our customers’ demands and needs.

Chatbots 177
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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” So this week I wanted to write about the impact of smart choices for business in general. Luckily no.

Marketing 177
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Personalize your generative AI applications with Amazon SageMaker Feature Store

AWS Machine Learning

The applications also extend into retail, where they can enhance customer experiences through dynamic chatbots and AI assistants, and into digital marketing, where they can organize customer feedback and recommend products based on descriptions and purchase behaviors.

System 113
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Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

& AWS Machine Learning Solutions Lab (MLSL) Machine learning (ML) is being used across a wide range of industries to extract actionable insights from data to streamline processes and improve revenue generation.

Sales 80
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Boomi uses BYOC on Amazon SageMaker Studio to scale custom Markov chain implementation

AWS Machine Learning

Boomi is an enterprise-level software as a service (SaaS) independent software vendor (ISV) that creates developer enablement tooling for software engineers. In this post, we discuss how Boomi used the bring-your-own-container (BYOC) approach to develop a new AI/ML enabled solution for their customers to tackle the “blank canvas” problem.