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Don’t Lose the Human Touch When Using AI and Big Data for Marketing

Hallmark Business Connections

Data science allows marketing teams to customize and individualize messages and formats based on preferences, past behaviors, demographics—any and all collected first-party data often proves useful. Here are three examples: Understanding shopping behavior. Here’s how to get it done: Visit our online greeting card shop.

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Guest Post: Post COVID-19 Retail–How Contactless Payments Will Impact Customer Experience in the Future

ShepHyken

Though contactless payment has been around for over a decade now, more and more companies are realizing the importance of this technology as it reduces the reliance on cash payment or inserting a card into a point of sale terminal – both of which involve physical contact. The best part is contactless payments are not limited to cards.

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Why Have a Digital Comment Card?

Opinionator

Still Using Paper Comment Cards? There is no good news about paper comment cards, as they have never been an effective feedback tool. Neither have other traditional forms of on-location feedback including mystery shopping. So just what is The Bad News About Comment Cards? What a Digital Comment Card is Not.

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11 Best Practices for Seamless Customer Satisfaction Survey Design

SurveySensum

Did you know on average, only 33% of people finish those feedback surveys you get after shopping or using a service? Mix Up the Question Types: Make your survey interesting using different question formats like multiple-choice, ranking scales, sliders, and image-based questions. Not the best moment, right? Let’s get started.

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Why Have a Digital Comment Card?

Opinionator

Still Using Paper Comment Cards? There is no good news about paper comment cards, as they have never been an effective feedback tool. Neither have other traditional forms of on-location feedback including mystery shopping. So Just What is The Bad News About Comment Cards? What Digital Comment Cards are Not.

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Using Comment Cards for Feedback – Don’t

Opinionator

Still Using Paper Comment Cards? There is no good news about paper comment cards, as they have never been an effective feedback tool. Neither have other traditional forms of on-location feedback including mystery shopping. So Just What is The Bad News About Comment Cards? What Digital Comment Cards are Not.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? And it pays–according to Bond, “Brands showing reciprocity saw a lift in monthly brand spend ($26 lift among loyalty program members) and credit card spend ($50 lift among cardholders).”. loyalty programs on average.