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The Key to a Great Customer Experience Design

InMoment XI

The customer experience (CX) is crucial for any business that wants to succeed in today’s highly competitive market. Customer Experience vs. User Experience vs. Customer Service Customer experience is often confused with other similar terms. User research can include surveys, interviews, focus groups, and usability testing.

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XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?

InMoment XI

Marina is a people-focused, data-informed professional with a passion for customer-centric marketing. A: Marina leads a small team of four diverse humans from vastly different backgrounds—UX/UI design, math, and marketing all combined together to create optimized experiences for NZAA members. As a marketer, you can’t build these alone.

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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

The Google Local Guide program features a global community of users that companies can engage with to support their marketing activities, build brand reputation, manage online reviews and ratings, and improve online search visibility and exposure. Some Local Guides even receive additional Google Drive storage as a perk.

Strategy 260
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Why You Should Build an Omnichannel Customer Experience

InMoment XI

Whether they prefer to shop online, visit a physical store, or contact customer service via social media, customers have the flexibility to choose the most convenient option for them. Whether they interact with the brand online, in-store, or through a mobile app, customers receive the same level of service and messaging.

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CX 101: Demographic Segmentation

InMoment XI

Even within a single family, there are different types of people with different values, concerns, and priorities—now consider how much variance there is in a national or global market campaign. Demographic segmentation is just one part of the puzzle, but an essential tool for competitive marketing, especially in the digital space.

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Digital Experience: Meeting Customer Expectations

InMoment XI

They don’t view a transaction as an online experience, a mobile app experience, or a customer service experience, they view it as one continuous experience that they had. This means prioritizing positive interactions with products and services, engaging with people online, implementing customer feedback, and more.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

For example, let’s say a customer purchased a specific vehicle five years ago—and has returned to the dealership for 10 service appointments. For example, an organization can analyze purchase history and other interaction data to make a prediction about when a customer will be in the market for a new vehicle. This approach is common.