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How to Sell More to Less People: Essentials of Segmentation

C3Centricity

Denyse Drummond-Dunn · How to sell more to less: the essentials of segmentation. Businesses often make the mistake of trying to sell to everyone. This is why best-in-class marketers work with best-practice segmentations. It certainly worries many marketers and yet it’s the only way to sell more.

How To 139
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Customer Journey Mapping Examples for Beginners

InMoment XI

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Customer Cartography: Where to Begin. “We

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CX 101: Demographic Segmentation

InMoment XI

Your retired parents may be persuaded by the luxurious rooms at the hotel, but your brother and his spouse probably care more about the activities they could do with their kids. Your college student sibling would likely love the break from school, but they’re more concerned with affordability compared to the rest of the family.

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The Link Between RFM & NPS in Ecommerce Growth

Retently

The rating is followed up by open-ended questions that provide more details on the reasons for customer satisfaction or dissatisfaction. Promoters are the right customers for cross-selling, upselling, and referral programs. Winning Detractors will require more work, but solving their concerns will allow reaping benefits later.

Ecommerce 156
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Who Should B2B Companies Survey: Key Contacts or Product Users?

Retently

Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. More data equals more insights and better feedback. You might find that lower-level employees love using it, while executives are less impressed.

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Create a Winning Customer Engagement Strategy

Lumoa

You’ll also attract new ones and create more opportunities for repeat purchases. You’ll see increased satisfaction, better retention rates, and more referrals for the business. It’s much easier to sell extra features, products, or services to a customer who’s already familiar with your business.

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Total pre-orders for Tesla Model 3 surpassed many expectations at more than a quarter of a million in less than three days. To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class.