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Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? So just how long have you been in your position?

Marketing 149
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Does Who’s Driving the CX Bus Make A Difference?

InMoment XI

The success of your CX effort is determined not only by where it lives within your organization, but also by who’s heading up the program and driving its goals, actions, and direction within your company. Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc.

Sports 295
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Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a CMO do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have the shortest average term of office of any chief in the C-suite, according to a recent report by Korn Ferry? So just how long have you been in your position? Why is this?

Marketing 136
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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

You don’t just want to appeal to new customers—you also want to keep your current ones coming back again and again. Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. That leaves you with: 40 – 30 = 10.

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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

This is quite tough for a blog that has been running for almost eight years and highlights the quality of the content we share with you! This is quite tough for a blog that has been running for almost eight years and highlights the quality of the content we share with you! Is it Time to Do Away with Market Research Departments? .

Brands 208
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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

Beyond Philosophy

It’s our job to determine what it is. It’s our job to determine what it is. But how should you do it, and why is it important? I also appreciate how Boehme’s organization helps its clients grow faster by assisting them to align their customer experiences around the idea of jobs to be done.

How To 78
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Do You Need a Customer Experience (CX) Manager?

InMoment XI

Do you need a customer experience manager dedicated to managing this effort? Getting customers to fall in love with your company requires understanding the entire customer journey—so you can deliver a seamless experience at every touchpoint. marketing, finance), but let’s focus on these four for the point of illustration.