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CX 101: What Is Primary Research?

InMoment XI

If you want to get to know someone, the best way to get an accurate assessment is to ask them questions yourself. The same is true when you’re trying to understand market research ; having an accurate assessment of your audience and their buying patterns will make all the difference when it comes to customer satisfaction and business sales.

Groups 493
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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

For example, let’s say a customer purchased a specific vehicle five years ago—and has returned to the dealership for 10 service appointments. For example, an organization can analyze purchase history and other interaction data to make a prediction about when a customer will be in the market for a new vehicle.

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Example Market Research Questions That Teach You What to Ask & Why

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You can have the most advanced market research solution in the world, but it won’t be effective if you fail to ask the right questions. The example market research questions featured below will give you a starting point when determining what you should ask your audience and internal stakeholders.

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Survey Design – Best Practices

Lumoa

Here we’ll discuss some best practices for designing effective surveys – everything from creating questions that elicit actionable responses, to logic-checking your data to ensure accuracy. Designing surveys is an important part of market research, and it requires a great deal of thought and care.

Survey 394
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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How to Select the Best Customer Experience Management Software

InMoment XI

Positive experiences contribute to a positive image, and improved brand reputation management , which aids in differentiating your brand in the market. For example, if you are looking for an example of how a customer experience platform helped a large organization put loads of data into one place, look no further than Foot Locker.

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Elves Rule: Employees ‘Make’ The Customer Experience, and Should Be Recognized for It

InMoment XI

While “loyalty” is generally a term associated with marketing, organizational behavior and employee development are not. Accordingly, the impetus for change usually comes from outside marketing. Market research provides the employee advocacy data and the insights.