article thumbnail

Why the Marketing Budget Should Include Customer Service Training

ShepHyken

Traditionally, that is marketing and sales. That experience could be with a salesperson or any other company employee who aids in the purchase. Or, it can be a customer landing on the company’s website and navigating to find what they want, eventually making a purchase. It could be an interaction they have with your website.

article thumbnail

The Worst Sales Call Ever

ShepHyken

Even though this is about a sales presentation, it ties into customer service. It has to do with preparation, knowing your customer, understanding what they want, and more. This is what great salespeople do to prepare for a meeting with a customer or client. The lesson: Know who your customer is.

Sales 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Link Between Sales and Customer Experience

ShepHyken

Customer service and customer experience (CX) are more than what happens after the sale. It actually begins long before a customer ever makes a purchase. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more.

Sales 93
article thumbnail

When Sales and Customer Service Collide

ShepHyken

Lately, I’ve been thinking about how sales and customer service combine to create an experience – hopefully a positive one. She created an experience for her customer. This is where sales and customer service collide. This is where sales and customer service collide.

Sales 124
article thumbnail

Does Your Company Have A Customer Service Strategy?

Integrity Solutions

Most companies like to say they provide great customer service and deliver it with integrity, but what does that really mean? Have you created a customer service strategy that defines those expectations? . Implementing A Customer Service Strategy. Get Employee Input To Guide The Strategy.

article thumbnail

3 Customer Service Training Secrets You’ll Wish You’d Known 5 Years Ago

Ecrion

Too often, companies blame a loss of revenue on competitors, poor market conditions, and even failed marketing strategies when the real reason why business is down is due to a poor customer service training and standards. Be honest with yourself: How confident are you, really, with your current level of customer service?

article thumbnail

Customer Service Training: Empowering A Service Mindset

Integrity Solutions

In the past, customer service centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.