InMoment XI

FEBRUARY 7, 2024

Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Hotel customers are no exception. That’s no longer the case.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

InMoment XI

NOVEMBER 16, 2023

This hands-on workshop emphasised the significance of integrating customer and employee perspectives into experience enhancement strategies, whilst leveraging productivity studies and insights to make informed investment decisions. Here are the highlights and takeaways from the session!

Healthcare 596

Healthcare Culture Travel ROI 596

ijgolding

APRIL 9, 2020

For over eight years now, I have been travelling around the globe, sharing knowledge with people on how to deliver the customer experience (CX) as robustly and effectively as possible. It has been an amazing, if not exhausting, journey. The ‘customer journey management cycle’ Sticky notes can only get you so far….

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Quadient

APRIL 24, 2016

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Don’t assume a customer journey is a linear path. A top executive management decision is required in order for a customer journey mapping project to be launched. Listen to your customers. Customer Experience.

Customer Journeys 52

Customer Journeys Loyalty Brands Roadmap 52

Experience Investigators by 360Connext

APRIL 27, 2021

Customer experience is often launched with tactics instead of a strategy. Someone decides “we need a journey map!” or “let’s start a Voice of the Customer program!”. Know your customer and their actual journey. Understanding the customer is key. What do customers want? Be your own customer.

Customer Journeys 291

Customer Journeys Customer Experience Culture Sports 291

SuiteCX

JANUARY 19, 2015

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Quadient

JULY 25, 2022

Customer Journey Analysis in 6 Easy Steps. The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand. One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints.

Customer Journeys 52

Customer Journeys Analysis Touchpoint Effort Score 52

Experience Investigators by 360Connext

JANUARY 21, 2015

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

Customer Journeys 110

Customer Journeys Airlines Travel Social Media 110

Experience Investigators by 360Connext

JULY 13, 2015

Customer journeys are often represented in the same way. We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! They exit into a converting customer. But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer.

Customer Journeys 110

Customer Journeys Social Media Travel Loyalty Programs 110

CSM Magazine

JULY 13, 2022

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales. Your customer journey is composed of a set of touchpoints. Customer Touch Points Examples.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Talkdesk

APRIL 30, 2019

Everybody talks about the “customer journey” these days. It’s one of those buzzworthy terms that marketers love (I’m a marketer, so I can say that) and that customers don’t fully understand but pretend they do—mainly because it sounds like something that will probably, somehow benefit them.

Customer Journeys 67

Customer Journeys Travel ROI Employee Engagement 67

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. To accomplish this, they need to better manage their customer journeys.

Travel 40

Travel Hospitality Customer Journeys Examples 40

InMoment XI

SEPTEMBER 1, 2022

Why Is Customer Retention Important? Regardless of the industry you’re in, retaining your customers should be one of the top four goals of your overall business (alongside acquiring customers, increasing customer lifetime value via cross-sell and upsell efforts, and reducing operating costs). Eliminate Customer Friction.

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

SurveySensum

JANUARY 26, 2024

The responsiveness and effectiveness of the support team in resolving her issue became a pivotal moment in Claire’s customer journey. Claire’s story encapsulates the essence of a customer journey. What is a Customer Journey? So let’s deep dive into different stages of the customer journey.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

CloudCherry

MARCH 19, 2019

While these metrics can help CX and marketing teams tell descriptive stories about the state of the customer’s experience, they aren’t credible when it comes to making business decisions. NPS was always meant to be a proxy for true customer loyalty, because we didn’t have the means to measure it before.

Financial 218

Financial Metrics Customer Journeys NPS 218

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Experience Investigators by 360Connext

SEPTEMBER 24, 2014

I’ve taken advantage of this perk when traveling , most recently in New York City. Here’s a perfect example of an easily overlooked minor moment in a customer journey which creates an unnecessarily negative nuisance for customers. Micromapping could help avoid customer frustrations like this one.

Customer Journeys 282

Customer Journeys Social Media Consulting Travel 282

NobelBiz

JUNE 6, 2021

Every company should model its customer journey in order to better understand its consumers and grow. It enables you to visualize each touchpoint throughout the customer journey, allowing you to gain a deeper understanding of the client’s motives and difficulties. Creating personas here is key.

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Touchpoint 52

Interactions

MAY 20, 2021

With travel restrictions decreasing and consumers feeling more comfortable leaving their homes, this summer will see a rebound in traffic after a year-long hibernation. According to new research by Zapwater Communications , 65% of Americans are looking forward to traveling again, both internationally and domestically.

Hospitality 62

Hospitality Travel Brands Self Service 62

Customer Bliss

AUGUST 29, 2019

Exceptional CX is memorable and good news travels fast. I strongly encourage you to download this report for further insights that you can use to your advantage while thinking through your company’s journey map and experience. Invest in your CX, and your business will be rewarded with customer accolades and loyalty!

Customer Journeys 227

Customer Journeys Customer Experience Case Study Consumers 227

Kayako

AUGUST 12, 2022

eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Salesforce ).

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

Russel Lolacher

DECEMBER 4, 2019

Even when travelling to the most beautiful, exotic destinations, an airline can make, or break your experience. This is the Customer Experience Storytime tale of…. Have Wine, Might Travel. Have Wine, Might Travel. It’s one of the most beautiful travel destinations in the world. And so it begins….

Travel 72

Travel Airlines Transportation Tourism 72

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Experience Investigators by 360Connext

APRIL 28, 2020

Consistent experiences show the customer they can depend on your brand, instead of guessing what each experience will be like. A lot of travelers rely on the consistent experience of McDonald’s or Starbucks. Customer Trust is confirmed with reassurance. Reassurance is critical in any customer journey, at any time.

Customer Journeys 225

Customer Journeys How To Measurement Customers 225

LoyaltyPlus

MAY 11, 2022

Fortunately, operations have resumed with airlines looking for more creative ways of re-engaging with customers. The signs are good as total demand for air travel in January this year compared to the same period in 2021 was up by more than 82%. These can include everything from cargo and airport loyalty to industry travel.

Airlines 52

Airlines Loyalty Self Service Travel 52

Maru Group

MAY 28, 2019

The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Ensuring customer reviews are effective in influencing booking decisions is key to driving digital conversion rates.

Travel 40

Travel Hotels Comparison Customer Journeys 40

Maru Group

MAY 28, 2019

The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Ensuring customer reviews are effective in influencing booking decisions is key to driving digital conversion rates.

Travel 40

Travel Hotels Comparison Customer Journeys 40

InMoment XI

APRIL 3, 2024

In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey. Why is Digital Customer Experience Important? The digital customer experience has become an essential part of the way that consumers navigate the marketplace.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

Lumoa

JANUARY 24, 2024

Have you ever traveled to a country where you didn’t speak the language? After that frustrating experience, I had a newfound appreciation for customers who have to deal with unresponsive customer experience (CX) teams that fail to act on customer feedback! Large volumes of qualitative data turn into actionable insights.

Analytics 208

Analytics Feedback Net Promoter Score Analysis 208

Maru Group

MAY 28, 2019

The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Ensuring customer reviews are effective in influencing booking decisions is key to driving digital conversion rates.

Travel 40

Travel Hotels Comparison Customer Journeys 40

Pointillist

MARCH 20, 2020

Over the past few years, CX leaders have adopted customer journey analytics to connect the dots between customer behavior and the KPIs by which businesses are measured. Leveraging these solutions enables you to aggregate, analyze and act on customer journey data to improve customer experiences and achieve business outcomes.

Customer Journeys 70

Customer Journeys Analytics Examples Self Service 70

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

NetBase

MAY 23, 2019

When we talk about customer care, we now know we’re talking about the entire customer experience – not just isolated moments in-store, or when things go wrong. How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Here are some ways! Immediacy Is Key.

Travel 56

Travel Customer Care Hotels Touchpoint 56

InMoment XI

MARCH 4, 2024

While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. How the Likert Scale Effects Your CX Efforts The Likert scale is a great tool to be utilized in your customer experience efforts.

Comparison 260

Comparison Net Promoter Score Analysis Effort Score 260

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. Features of an API-first loyalty platform. Thus far, Version 3.0

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52