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The Ultimate List of Customer Success Resources For 2021

Gainsight

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Launching Customer Success. Customer Success Team Management.

Resources 111
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7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar

ChurnZero

7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar. During this time of economic instability, it’s critical that Customer Success teams protect and provide business continuity to their customers. No worries, if you missed the webinar, you can view it on-demand here. .

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AI & CS: Innovate or stagnate

Totango

Economic pressures are compelling companies to rethink their strategies, with a heightened focus on both acquiring new business and nurturing existing customer relationships to drive revenue growth. As your team and customer base grow, AI-powered tools can help maintain personalization at scale while saving time and effort.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

But, developing a CX strategy that works is much more challenging than simply fine-tuning customer service processes. Even so, devoting time and resources to planning your CX strategy is worth the investment because giving your customers sub-par experiences is one of the most effective ways to drive them away.

Strategy 208
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Find Digital Scale Through the Rise of the Bionic CSM

Gainsight

In recent months, companies have been rallying their resources to apply strategies for digital scale to their business. Gainsight dove into the topic of creating a bionic CS organization in the recent Catapult webinar series with Carolyn di Buono, Customer Success Operations Manager at Propeller Aero. . Onboarding and training.

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Customer Marketing: Part 4 – Engagement

ClientSuccess

Your customers can be your biggest advocates, your biggest cheerleaders, and some of your best resources for growth – if they’re engaged correctly. Here are three customer engagement management initiatives that CSMs can own with customers: 1. Facilitate learning and information sharing across your customer base.

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How to Calculate: Customer Lifetime Value Formula (CLV)

ClientSuccess

However, with the right formula in hand (and the data to back it up), you can easily calculate Customer Lifetime Value at a customer or company aggregate level. . Total value of non-revenue generating activities: right out of the gate, you should be able to spot marketing opportunities for a customer based on the brand itself.

How To 59