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CRM Hack: VIP Definition

Optimove

Still, a lot of brands find themselves struggling to find the right definition for VIPs. Looking at both KPIs enables you, as a smart CRM marketer, to be more personalized and to focus on those top-tier customers. The post CRM Hack: VIP Definition appeared first on Optimove.

CRM 52
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How Powerful CRM Can Help You Delight Customers

NICE inContact

The answer to that conundrum is powerful CRM integrations. How does CRM work? CRM technology creates a database of customer information that agents can draw from each time they interact with a customer. Essentially, CRM is the digital customer service agent’s secret weapon. Why powerful CRM is the answer.

CRM 138
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 90
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CRM Hack: Reducing Subscription Cancelations

Optimove

For instance, you can try to predict the cancelation by building groups of high-risk customers and targeting them with the right CRM campaigns before they cancel. The post CRM Hack: Reducing Subscription Cancelations appeared first on Optimove. Sales Team: sales@optimove.com.

CRM 98
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CRM Hack: Hitting the Mark with Realtime Data

Optimove

One of CRM’s golden rules is finding the right balance between realtime data – also known as “fast data” – and slow data to maximize revenue. With realtime data such as Page Levels and Bet Selection, we know how to continue treating this customer to the appropriate CRM campaigns suitable to their exact customer journey.

CRM 98
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CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. So, encouraging customers to experience multiple products is definitely worth it. The post CRM Hack: Cross-Sell Principles appeared first on Optimove. Retail marketers in eCommerce can benefit from cross-selling just as well if done right.

CRM 98
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CRM Hack: How to Use “First Experience” Data to Improve Retention

Optimove

Of course, all those objectives contribute to the one prominent Northern Star of CRM Marketing metrics: Customer Lifetime Value. That’s the nature of our quick CRM hacks around here. The post CRM Hack: How to Use “First Experience” Data to Improve Retention appeared first on Optimove.

CRM 97