Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. Non-travel brands should consider something similar.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

NetBase

JUNE 11, 2020

Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little less intimidating. The New Face of Travel. Let’s take a look!

Travel 60

Travel Airlines Consumers Hotels 60

AWS Machine Learning

OCTOBER 27, 2023

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.” Grab the popcorn because you’re in for a treat!

Marketing 84

Marketing Travel e-support Entertainment 84

NetBase

AUGUST 31, 2020

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. We’ll explore how: Paying attention to shifting consumer conversation is key to your brand staying relevant.

Consumers 70

Consumers Social Media Travel Comparison 70

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. How some of the world’s largest travel brands are using social listening to help identify content strategy and program initiatives.

Consumers 64

Consumers Marketing Social Media Analytics 64

NetBase

JULY 28, 2020

But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Heading Off a Crisis with Consumer Intelligence. And crisis management is always a top ask with clients. “We Return of Expertise.

Consumers 52

Consumers Marketing Trends Analytics 52

NetBase

APRIL 3, 2020

Capturing the social voice of the traveler during Covid-19 is not a simple task, as it requires expert filtering to boil down the data to actual, and inevitably actionable proof points. And to begin to sort this out, brands need a way to harness insight to answer questions around what travelers are saying.

Travel 70

Travel Comparison Hospitality Social Media 70

Oracle

MARCH 18, 2021

Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. billion individuals to travel abroad. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic. Let’s face it.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Almost half of the consumers surveyed have less confidence in the economy compared to 2022. What will motivate them to shop with your brand?

Consumers 52

Consumers Omni-Channel Retail Travel 52

Forrester's Customer Insights

MAY 8, 2020

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. Preparing for recovery begins with measuring the evolution of consumer motivation, attitude, and behavior.

Travel 40

Travel Consumers Industry Measurement 40

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? How many brands (and consumers) are making the most of The Fourth. In 2019, 47+ million Americans traveled over 50 miles to celebrate with family and friends. US Consumers Typically Love the 4th . And that jibed with consumer sentiment. Pool parties.

Brands 95

Brands Marketing Travel Advertising 95

ModSquad

MARCH 8, 2022

Sometimes clients are simply best served by utilizing Mods who are located in-market (in a client-designated region), working remotely with stringent security protocols. In-Market CX Is In Demand, Across All Industries. They’ll often look for in-market support from gaming enthusiasts who play the same games as the client’s customers.

Marketing 98

Marketing Tourism Culture Travel 98

NetBase

APRIL 17, 2019

Whether traveling by plane, train or cruise ship, there are purchase drivers specific to certain segments of consumers, and some that are common to all, by category! And for good reason – those travelers, in broad categories, are having lots of conversations about travel online, and expressing pretty intense emotion around it as well.

Travel 52

Travel Airlines B2C Groups 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

CSM Magazine

MARCH 14, 2022

Jen Snell, VP Go-to-Market (GTM) Strategy, Conversational AI at Verint explains why its time to move from robotic chatbots to those capable of true contextual conversations. Chatbots and Intelligent Virtual Assistants are on the customer engagement frontlines, interacting with consumers every day. consumers of 18 to 65 years of age.

Chatbots 98

Chatbots Consumers Healthcare Travel 98

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

2020 Research

JUNE 23, 2023

The world of business and market research in emerging markets is filled with countless opportunities and challenges. This is the essence of an emerging market—a nation poised to join the global economy. Ensuring credible and reliable data is the cornerstone of successful market research in these dynamic environments.

Marketing 52

Marketing Transportation Culture Travel 52

QuestionPro Audience

FEBRUARY 15, 2018

and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. TRAVEL 84% of boomers book their travel online. This is no surprise since the advance of technology has made traveling easier for everyone.

Company 186

Company Travel Comparison Social Media 186

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Overall, the report is optimistic.

Customer Service 59

Customer Service B2C B2B Travel 59

Steve DiGioia

MAY 23, 2022

Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. Feature neighborhood leaders in your marketing and in-store promotions. Consumers who continually shop locally, do so for many reasons.

Sports 361

Sports Fashion Hospitality Hotels 361

C3Centricity

OCTOBER 1, 2019

We all know how extremely demanding consumers have become in recent years. hotel #travel #leisure #CustomerSatisfaction Click To Tweet. How do you treat your own customers, consumers and clients? It was therefore his philosophy to do limited market research and never to ask the advice of consumers on his innovations.

Customer Satisfaction 180

Customer Satisfaction Hotels Marketing Customer Centricity 180

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. Customer voice: Creating content through dynamic customer feedback and their perspective is the fastest way to successful content marketing. So, how do you talk to customers if you are a content marketer? . Where Do You Start? However, it’s not that easy!

Marketing 125

Marketing Customer Experience Net Promoter Score Customer Voice 125

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Online aggregators and platforms such as Airbnb are intensifying competition and there are even rumors that Amazon is likely to enter the market in the near future. Published on: April 18, 2018.

Travel 49

Travel Brands Airlines Customer Experience 49

Maru Group

OCTOBER 19, 2022

metrics, and to complicate things further, there is no consumer parlance to refer to what technically are free ad-supported linear streaming channels. This creates a quandary for market research companies. FAST market. They hope that this format can be replicated in international territories.

Entertainment 75

Entertainment Marketing Sports Video 75

NetBase

MAY 29, 2020

The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. Brands like Edgewell Personal Care , for example aren’t wasting any time in their marketing efforts to pivot with new messaging. Different Sort of Summer Projections.

Marketing 64

Marketing Travel Conference Social Media 64

Helen Dewdney

JUNE 17, 2019

Brexit and EU consumer law. The future of EU consumer law in the UK. Many of the EU directives regarding consumer rights are actually enshrined in UK law. Consumer Rights (Payment Surcharges) Regulations 2012. Package Travel and Linked Travel Arrangements 2018. Consumer laws covering purchases in the EU.

Consumers 65

Consumers Government Transportation Travel 65

ModSquad

MARCH 8, 2022

Sometimes clients are simply best served by utilizing Mods who are located in-market (in a client-designated region), working remotely with stringent security protocols. In-Market CX Is In Demand, Across All Industries. They’ll often look for in-market support from gaming enthusiasts who play the same games as the client’s customers.

Marketing 52

Marketing Tourism Culture Travel 52

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

Hospitality 74

Hospitality Travel Industry Brands 74

NetBase

FEBRUARY 7, 2020

And it has consumers and investors talking, while creating a host of opportunities for the airline. And looping back to the consumer impact, we see lots of opportunity there as well. Carbon Neutral Consumer Impact. Having made this move first is something that will be remembered by consumers. Social listening reveals all.

Consumers 67

Consumers Airlines Trends Social Media 67

NetBase

APRIL 20, 2020

Many are not, but quite a few have pivoted to capture market share with off-premises options that are squeezing competitors out. CNN Travel r eports, “Casa Tua Cucina in Miami is among this group. Smart marketing, yes. Consumers Expanding Eating Repertoire. Will this change the face of food in the future?

Marketing 70

Marketing Social Media Travel Comparison 70

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The strategy is extremely important since over 60% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased.

Strategy 111

Strategy Marketing Social Media Consumers 111

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. You might know that prior to the 1980s, consumer demand for products typically exceeded supply.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Grade.us

AUGUST 27, 2019

Are the hospitality and travel industries beholden to hospitality reviews? There are plenty of companies in the hospitality and travel industry that don't have a strong review portfolio. Your marketing. Customers expect you to be present everywhere: Present via travel aggregators like Booking.com. Are they though?

Hospitality 30

Hospitality Travel Industry Hotels 30

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. There is huge market pressure to make great deals. But even these leading travel brands can do better. Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. This makes sense in some capacity.

Travel 40

Travel Hospitality Customer Journeys Examples 40