NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Analytics 64

Steve DiGioia

MAY 23, 2022

Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. Feature neighborhood leaders in your marketing and in-store promotions. Use social media wisely. Ask, simply ask them.

Fashion 361

Fashion Sports Hospitality Hotels 361

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. Our Social Media Analytics Guide was created to break down and define these distinctions so you understand how to use each tool for maximum brand impact. How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

NetBase

JUNE 11, 2020

Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little less intimidating. The New Face of Travel. Let’s take a look!

Travel 60

Travel Airlines Consumers Hotels 60

ShepHyken

AUGUST 13, 2021

He writes about how successful, global brands use social media to deliver outstanding customer service experiences. Social media is a powerful tool that can encourage customers to acknowledge a job well done. Separate technical support from core marketing accounts. American Red Cross – #gettngslizzerd.

Social Media 145

Social Media Customer Experience Management Chatbots 145

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

NetBase

APRIL 3, 2020

Social listening offers crucial intel as agencies help brands create crisis plans to get clients through the next four-to-six months. Capturing the social voice of the traveler during Covid-19 is not a simple task, as it requires expert filtering to boil down the data to actual, and inevitably actionable proof points.

Travel 70

Travel Comparison Hospitality Social Media 70

QuestionPro Audience

FEBRUARY 15, 2018

and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. TRAVEL 84% of boomers book their travel online. This is no surprise since the advance of technology has made traveling easier for everyone.

Company 186

Company Travel Comparison Social Media 186

Tricia Morris

SEPTEMBER 2, 2016

In a survey of 5,000 consumers across Brazil, Germany, Japan, the United Kingdom and the US, 64% of consumers ages 18 – 34 said they view social media as an effective channel for customer service, compared to just 27% of consumers ages 55+.

Social Media 70

Social Media Customer Service Entertainment Travel 70

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? How many brands (and consumers) are making the most of The Fourth. In 2019, 47+ million Americans traveled over 50 miles to celebrate with family and friends. US Consumers Typically Love the 4th . And that jibed with consumer sentiment. Surveying the Social Mood.

Brands 95

Brands Marketing Travel Advertising 95

NetBase

JULY 28, 2020

Amazing and unexpected insights are uncovered using next generation AI-powered social analytics. But don’t take our word for it, we interviewed a couple of NetBase Certified Data Analysts from Doe-Anderson to share their experience around everything consumer and market intelligence has to offer. Return of Expertise.

Consumers 52

Consumers Marketing Trends Analytics 52

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Evan Nickel – Associate Strategist, Digital, GMR Marketing. Evan Nickel – Associate Strategist, Digital, GMR Marketing.

Social Media 43

Social Media Analytics Brands Sports 43

Lumoa

JANUARY 24, 2024

Have you ever traveled to a country where you didn’t speak the language? In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Social Media Insights : Keep an eye on social media channels for both positive and negative mentions.

Analytics 208

Analytics Feedback Net Promoter Score Analysis 208

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The strategy is extremely important since over 60% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased.

Strategy 111

Strategy Marketing Social Media Consumers 111

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Online aggregators and platforms such as Airbnb are intensifying competition and there are even rumors that Amazon is likely to enter the market in the near future. Published on: April 18, 2018.

Travel 49

Travel Brands Airlines Customer Experience 49

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. and European luxury markets. and European luxury markets. What luxury consumers really want from brands.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

NetBase

APRIL 20, 2020

Many are not, but quite a few have pivoted to capture market share with off-premises options that are squeezing competitors out. CNN Travel r eports, “Casa Tua Cucina in Miami is among this group. Smart marketing, yes. Consumers Expanding Eating Repertoire. Will this change the face of food in the future?

Marketing 70

Marketing Social Media Travel Comparison 70

NetBase

MAY 29, 2020

The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. Brands like Edgewell Personal Care , for example aren’t wasting any time in their marketing efforts to pivot with new messaging. Different Sort of Summer Projections.

Marketing 64

Marketing Travel Conference Social Media 64

NetBase

FEBRUARY 7, 2020

And it has consumers and investors talking, while creating a host of opportunities for the airline. Social listening reveals all. And looping back to the consumer impact, we see lots of opportunity there as well. Carbon Neutral Consumer Impact. Having made this move first is something that will be remembered by consumers.

Consumers 67

Consumers Airlines Trends Social Media 67

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. Today’s consumers want self-serve options. loyalty programs on average.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

BirdEye

NOVEMBER 8, 2023

eCommerce review sites allow consumers to share feedback and experiences about products, services, and businesses they interact with online. For your business, being listed substantiates your online reputation , influencing consumer trust and purchase decisions. Read our guide on how to do Facebook marketing correctly.

Ecommerce 57

Ecommerce Travel Hotels Social Media 57

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. If you travel a bit, as I do, this app can be a lifesaver. and the not so good.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

TechSee

JUNE 16, 2022

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

Hospitality 74

Hospitality Travel Industry Brands 74

Comm100

MARCH 18, 2020

Signs from markets around the world are already showing that customers are increasingly staying at home (whether out of choice or from instructions from health authorities). Naturally, this is going to cause a dive in brick-and-mortar sales, but an uplift in online engagement as consumers turn to the internet from the safety of their homes.

Social Media 131

Social Media Travel Government e-support 131

Comm100

MARCH 18, 2020

Signs from markets around the world are already showing that customers are increasingly staying at home (whether out of choice or from instructions from health authorities). Naturally, this is going to cause a dive in brick-and-mortar sales, but an uplift in online engagement as consumers turn to the internet from the safety of their homes.

Social Media 130

Social Media Travel Government e-support 130

BirdEye

SEPTEMBER 12, 2022

If you’re looking for an effective way to market your business, online business reviews could be the answer. You can find them on review websites, social media, and online directories. In fact, nearly 50% of consumers say online reviews are just as useful as personal recommendations.

Social Media 98

Social Media Travel Tips Ecommerce 98

SurveySensum

APRIL 1, 2024

Through strategic efforts that range from forming authentic connections with clients to aligning products with consumer values, startups can position themselves as credible alternatives to the tried-and-tested giants of their industries. Building a reliable brand experience also extends to marketing and communication efforts.

Brands 52

Brands Case Study Social Media Feedback 52

BirdEye

SEPTEMBER 8, 2023

Given that financial services are highly regulated and deal with sensitive personal and financial information, consumer trust is paramount. Consumers need to feel confident in their choice of financial institutions. Gain customers with satisfied customer’s word-of-mouth marketing by sending referral requests.

Financial 104

Financial Tips Management Social Media 104

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. ” Elmer Taboada, Marketing Manager, DaVinci Tech.

Brands 99

Brands Company Social Media Video 99

QuestionPro Audience

FEBRUARY 15, 2018

As an industry leader in market research, people look to us for thought-provoking content. 4 – How Consumers Perceive and Respond to LGBTQ-Themed Ads. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. By: Marketing Profs, Laura Forer. Cue tears*.

Infographics 170

Infographics Ecommerce Government Social Media 170

C3Centricity

OCTOBER 26, 2014

However since attachment theory is concerned with how people respond to hurt, separation and threat within relationships, it has less relevance for marketers. Think of consumers in poorer countries who will buy a TV over proper shoes and clothing for their children.

Customer Satisfaction 120

Customer Satisfaction Marketing Advertising Video 120

C3Centricity

OCTOBER 26, 2014

However since attachment theory is concerned with how people respond to hurt, separation and threat within relationships, it has less relevance for marketers. Think of consumers in poorer countries who will buy a TV over proper shoes and clothing for their children.

Customer Satisfaction 120

Customer Satisfaction Marketing Advertising Video 120

C3Centricity

OCTOBER 26, 2014

However since attachment theory is concerned with how people respond to hurt, separation and threat within relationships, it has less relevance for marketers. Think of consumers in poorer countries who will buy a TV over proper shoes and clothing for their children.

Customer Satisfaction 120

Customer Satisfaction Marketing Advertising Video 120