NetBase

AUGUST 5, 2020

The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. 0% of traveling consumers felt assured by safety measures at the airport. Or so people hope.

Travel 98

Travel Industry Social Media Hotels 98

Brandwatch CX

FEBRUARY 1, 2019

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs. 1) Hootsuite.

Social Media 95

Social Media Tools Analysis Metrics 95

NetBase

JANUARY 8, 2019

Social media monitoring is not the same as social media listening, and you may be confusing the two! or maybe you’re a Bird Box fan and possess the wildly unlikely ability to navigate social blindfolded. The social intelligence ahead of the event was not strong there. Social Media Monitoring Mavericks.

Social Media 91

Social Media Analysis Brands Measurement 91

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Airlines Analysis 62

NetBase

APRIL 14, 2020

People are talking about travel – and it’s not all about boycotts or travel bans, which of course makes for salacious news in and of itself. People Love to Travel. It seems the travel industry is in the news constantly these days, as consumers dispute everything from airline fees to cruise ship nightmares.

Travel 81

Travel Airlines Social Media Consumers 81

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. Our Social Media Analytics Guide was created to break down and define these distinctions so you understand how to use each tool for maximum brand impact. How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

Steve DiGioia

MAY 23, 2022

Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. Feature neighborhood leaders in your marketing and in-store promotions. Use social media wisely.

Fashion 361

Fashion Sports Hospitality Hotels 361

Joe Rawlinson

NOVEMBER 1, 2021

No one can deny the fact that marketing is essential when you want to promote your products or services. Companies can take different approaches to reach targeted customers using a variety of marketing strategies. Implementing an effective marketing strategy can help you boost your sales. Cause Marketing.

Marketing 78

Marketing Social Media Ecommerce Hotels 78

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Part of the reason FOMO has become a part of our vocabulary is because of social media.

Tools 78

Tools Social Media Marketing Groups 78

NetBase

JUNE 11, 2020

Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little less intimidating. The New Face of Travel. Let’s take a look!

Travel 60

Travel Airlines Consumers Hotels 60

Experience Investigators by 360Connext

MARCH 26, 2015

I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.

Travel 110

Travel Hotels Guest Experience Airlines 110

NetBase

APRIL 3, 2020

Social listening offers crucial intel as agencies help brands create crisis plans to get clients through the next four-to-six months. Capturing the social voice of the traveler during Covid-19 is not a simple task, as it requires expert filtering to boil down the data to actual, and inevitably actionable proof points.

Travel 70

Travel Comparison Hospitality Social Media 70

ShepHyken

AUGUST 13, 2021

He writes about how successful, global brands use social media to deliver outstanding customer service experiences. Social media is a powerful tool that can encourage customers to acknowledge a job well done. Social media is a powerful tool that can encourage customers to acknowledge a job well done.

Social Media 145

Social Media Customer Experience Management Chatbots 145

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Evan Nickel – Associate Strategist, Digital, GMR Marketing. Evan Nickel – Associate Strategist, Digital, GMR Marketing.

Social Media 43

Social Media Analytics Brands Sports 43

SurveySensum

JUNE 13, 2021

These strategies are bolstered with specific marketing and customer experience tactics that will drive loyalty and revenue growth. . Here are some such marketing strategies to expand your CX strategy. Tune into social listening. Automation and marketing together can help your business refine its CX strategy tremendously.

Strategy 111

Strategy Marketing Social Media Chatbots 111

Tricia Morris

SEPTEMBER 2, 2016

In a survey of 5,000 consumers across Brazil, Germany, Japan, the United Kingdom and the US, 64% of consumers ages 18 – 34 said they view social media as an effective channel for customer service, compared to just 27% of consumers ages 55+. And if you think customers just go to social media to complain, think again.

Social Media 70

Social Media Customer Service Entertainment Travel 70

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? In 2019, 47+ million Americans traveled over 50 miles to celebrate with family and friends. billion on Fourth of July food while 47+ million traveled over 50 miles to celebrate the holiday. Surveying the Social Mood. Let’s explore how it could look. Pool parties.

Brands 95

Brands Marketing Travel Advertising 95

Beyond Philosophy

MARCH 20, 2020

For example, you can use this method to increase your chances of winning a running race or packing appropriately for travel. Financial Times ask people in business about who should be on the list, and because we do a lot of social media, people remembered us. The post Are You Using This Valuable Marketing Tool For Growth?

Tools 171

Tools Marketing Consulting Social Media 171

Eptica

APRIL 18, 2018

Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? Online aggregators and platforms such as Airbnb are intensifying competition and there are even rumors that Amazon is likely to enter the market in the near future. Published on: April 18, 2018.

Travel 49

Travel Brands Airlines Customer Experience 49

QuestionPro Audience

FEBRUARY 15, 2018

Contrary to popular belief, they are not resistant to technology or social media (to the dismay of kids and grandchildren across the country), and according to a study conducted by Forrester Research, boomers actually spend more on technology than any other demographic. TRAVEL 84% of boomers book their travel online.

Company 186

Company Travel Comparison Social Media 186

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. What makes this marketing concept so powerful? Lead generation : Marketers who customize content can expect to generate more leads than their less agile counterparts.

Strategy 111

Strategy Marketing Social Media Consumers 111

GetFeedback

FEBRUARY 15, 2019

Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. It’s also extremely important to monitor the social media conversation around your company. Focus on team training and development.

Strategy 322

Strategy Customer Experience Net Promoter Score Social Media 322

Lumoa

JANUARY 24, 2024

Have you ever traveled to a country where you didn’t speak the language? In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Social Media Insights : Keep an eye on social media channels for both positive and negative mentions.

Analytics 208

Analytics Feedback Net Promoter Score Analysis 208

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Analytics 64

BirdEye

DECEMBER 28, 2022

Are you looking for ways to increase your social media followers? If the answer to either question is yes, you should consider running a social media contest. In fact, research shows that contests can be up to three times more effective than regular posts at generating engagement on social media.

Social Media 19

Social Media Video Brands Engagement 19

NetBase

AUGUST 31, 2020

Insights gathered from media help illuminate problem areas; helping brands pivot at the drop of a hat to be on the winning side. To have the best of both worlds – using social media listening with market intelligence to inform your brand for a well-rounded approach. What are consumers/media saying that’s different?

Consumers 70

Consumers Social Media Travel Comparison 70

NetBase

APRIL 20, 2020

Many are not, but quite a few have pivoted to capture market share with off-premises options that are squeezing competitors out. CNN Travel r eports, “Casa Tua Cucina in Miami is among this group. Smart marketing, yes. Will this change the face of food in the future? Let’s explore! Delivery with a Twist of Lime.

Marketing 70

Marketing Social Media Travel Comparison 70

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. engender loyalty!

Tourism 56

Tourism Travel Customer Service e-support 56

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.

Hospitality 74

Hospitality Travel Industry Brands 74

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. If you travel a bit, as I do, this app can be a lifesaver. and the not so good. Think about it.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

NetBase

MAY 29, 2020

The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. Brands like Edgewell Personal Care , for example aren’t wasting any time in their marketing efforts to pivot with new messaging. Optimism & Apprehension.

Marketing 64

Marketing Travel Conference Social Media 64

Kerry Bodine

APRIL 30, 2019

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. Event #2: Social media went mainstream. While I can pinpoint the launch of NPS to a specific date, the broad adoption of social media spans a murkier timeline. And it was dead simple to understand.

Net Promoter Score 149

Net Promoter Score Customer Experience Social Media NPS 149

Kerry Bodine

APRIL 30, 2019

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. Event #2: Social media went mainstream. While I can pinpoint the launch of NPS to a specific date, the broad adoption of social media spans a murkier timeline. And it was dead simple to understand.

Net Promoter Score 149

Net Promoter Score Customer Experience Social Media NPS 149