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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 89
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Smart CRM Basics: eCommerce Marketing

Optimove

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. It could be a useful exercise for experienced and novice CRMers alike. Don’t miss out on previous Smart CRM Basics: B2C Marketing.

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Smart CRM Basics: eCommerce Marketing

Optimove

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. It could be a useful exercise for experienced and novice CRMers alike. Don’t miss out on previous Smart CRM Basics: B2C Marketing.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. What’s the difference?

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

Fine-tuning your CX elements is a constant exercise. When communicating with potential buyers or long-term clients, the golden rule is to under-commit and over-deliver. By clearly communicating the terms of your shipping policy, returns and exchange policy, and support coverage, you remove doubt from the customer’s mind.

Strategy 208
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Superior Customer Support: Guiding Clients Through Their Toughest Moments

NobelBiz

Effective Communication: Transparency and Accessibility the Key to Trust When challenges arise, open and honest communication can make the difference between a lost customer and a loyal advocate. Ensure multiple channels of communication are available. When problems occur, be upfront about them.

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Guest Post: What it Takes to Be an Effective Customer Service Manager

ShepHyken

Here’s a list of key responsibilities expected of a customer service manager: Hire and maintain a stellar customer support team with the appropriate skill set for resolving customer queries quickly and efficiently. Use a diversity recruiting platform to grow a diverse team Encourage the use of a CRM tool.