Remove client-stories
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Why Colleagues & Clients do not Trust Shifting Story Narratives

One Millimeter Mindset

When you use shifting story narratives to persuade, justify or invite people to join your story, the effect is just the opposite. Because people do not intellectually or emotionally co-invest in stories that shape-shift. And considering that, overall, trust is at a premium these days, what stories are you telling?

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Why Composite Business Stories do not Resound with Clients

One Millimeter Mindset

It’s time to scrutinize whether you rely on composite business stories to catalyze clients to take action. Storytelling is useful in moving clients forward in decision-making about your programs, products and services. However, so-so business stories often receive neutral responses from clients. Here’s why.

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Uncomfortable Business Stories are Client Retention Stories

One Millimeter Mindset

Do you tell uncomfortable business stories to your clients and colleagues? Or, do you prefer comfortable stories, where clients always hear how your products and services will live up to their expectations? Also, when you tell these preferable, comfortable, and predictable, stories, what are you thinking to yourself?

Sales 67
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Do Your Strategic Business Stories address Unmet Client Needs?

One Millimeter Mindset

Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. End of story. Over the long-haul.

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Purpose-Driven Client Retention leverages Your Own Stories

One Millimeter Mindset

A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. How memorable are your stories?

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Telling Stories Clients Need to Hear instead of Want to Hear.

One Millimeter Mindset

The stories clients need to hear are about the stuff they need to know. Are you playing it safe, altering your business and use cases, and your HR and design team stories? As a result, you continue to underwhelm clients, rather than differentiate yourself, your products, your services, and your relevance. Your choice.

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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

For several years, it was also one of four economic pillars (along with customer acquisition , customer retention, and lowering cost to serve) my colleagues and I used to frame customer experience (CX) programs for our clients. Letting Customers Tell Success Stories. The Customer Lifetime Value Journey.