ReviewTrackers

MAY 18, 2023

Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. The result?

Brands 123

Brands Multi-Channel Case Study Automotive 123

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

Automotive 260

Automotive Management Social Media Feedback 260

Optimove

JANUARY 31, 2019

Social proof is a cornerstone of modern marketing. In this space, the most effective form of social proof is case studies. These are essential to demonstrate brand capabilities and build credibility with prospective clients. And so – our anonymous case study was born. It makes perfect sense.

Case Study 49

Case Study Study Competitive Advantage Conference 49

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Tips 109

CSM Magazine

MARCH 13, 2024

You’ve nailed down your target audience, you’ve crafted compelling marketing campaigns, and you’re seeing some success. In this article, we’re going to explore how you can supercharge your branding efforts by leveraging the power of customer success management. Turning that sale into a loyal, lifelong customer.

Customer Success 52

Customer Success Brands Management How To 52

CSM Magazine

APRIL 4, 2024

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. At the heart of customer affiliate marketing lies the symbiotic relationship between brands and affiliates.

Marketing 52

Marketing e-support Case Study Resources 52

Up Your Service

JUNE 14, 2016

In its previous incarnation, the company suffered from poor financial performance, poor service quality and a weak brand. Enjoy this full 16-page academic case study of LUX* Resorts by Professor Jochen Wirtz and Ron Kaufman, as published in the leading MBA textbook: Services Marketing: People, Technology, Strategy 8th Edition.

Case Study 40

Case Study Study Marketing Guest Experience 40

Up Your Service

JUNE 14, 2016

In its previous incarnation, the company suffered from poor financial performance, poor service quality and a weak brand. Enjoy this full 16-page academic case study of LUX* Resorts by Professor Jochen Wirtz and Ron Kaufman, as published in the leading MBA textbook: Services Marketing: People, Technology, Strategy 8th Edition.

Case Study 40

Case Study Study Marketing Guest Experience 40

QuestionPro Audience

APRIL 23, 2018

Will any public image initiatives work or is the brand hopelessly crippled? Starbucks is no Chick-fil-A, a more conservative brand that easily weathered its own storm years ago when its CEO publicly shared his controversial views on gay marriage. STARBUCKS IS MAKING CHANGES TO THE BRAND. Stay tuned for that one, though.

Brands 170

Brands Social Media Case Study Video 170

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Read the full case study here.

Retail 109

Retail Brands Consumers Case Study 109

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

ShepHyken

JUNE 9, 2024

When it involves the quality of a product, then the name of the brand becomes a crucial factor in making a purchase decision for most users. So, we’ll lead with an article filled with stats and findings that will give you a sense of what customers want and expect from the brands they keep returning to.

Sports 79

Sports Customer Service Travel Loyalty 79

Feedbackly

MAY 16, 2024

The case study with Kekäle reveals that when customers have a positive emotional experience, the likelihood of making a purchase is 40 percent higher compared to a negative experience. Kekäle is a Finnish family-owned business and retail chain specializing in quality clothing for women, men, and children, as well as top brands.

Case Study 105

Case Study Effort Score Touchpoint Ecommerce 105

SurveyGizmo

OCTOBER 11, 2017

By combining culinary and research experience, DFG is able to give greater direction to Marketing and Product Development teams in the Food and Beverage Industry. Since its inception, DFG has provided customer feedback to its clients on products, branding, menu board designs, and all sorts of potential new concepts.

Case Study 60

Case Study Study Feedback Tools 60

Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing. Both teams serve as the face of your brand.

Customer Success 98

Customer Success Marketing Case Study Study 98

Grade.us

APRIL 28, 2020

So, they create a review management case study to showcase the results they’ve achieved for other clients. A successful review management case study shows results. Case studies are ideal if you have the right ingredients. A great case study starts with the right ingredients. “See?

Case Study 40

Case Study Study Management How To 40

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

InMoment XI

MAY 30, 2024

Regardless, when it comes to the kinds of text analysis software you’ll see in the market, they will all fall under two categories: self-service text analysis software and traditional text analysis software. This enables them to adapt their products, services, and marketing strategies to better align with customer needs.

Analysis 260

Analysis Software Self Service Social Media 260

Experience Investigators by 360Connext

FEBRUARY 27, 2024

Unpack an intriguing case study where a brand’s bold pricing and production strategy turns the supply chain playbook on its head, offering unique insights into consumer trust and the anticipation of demand.

Case Study 143

Case Study Leadership Customer Satisfaction Meeting 143

Maru Group

MAY 28, 2019

Consumer brands face a challenging time – and none more so than hospitality and casual dining brands. But how do brands ensure their customer experience cuts above the competition and pulls the right emotional triggers to drive long-term loyalty? For too often, brands have been focused on on-the-day feedback.

Case Study 40

Case Study Study Customer Experience Hospitality 40

Maru Group

MAY 28, 2019

Consumer brands face a challenging time – and none more so than hospitality and casual dining brands. But how do brands ensure their customer experience cuts above the competition and pulls the right emotional triggers to drive long-term loyalty? For too often, brands have been focused on on-the-day feedback.

Case Study 40

Case Study Study Customer Experience Hospitality 40

Maru Group

MAY 28, 2019

Consumer brands face a challenging time – and none more so than hospitality and casual dining brands. But how do brands ensure their customer experience cuts above the competition and pulls the right emotional triggers to drive long-term loyalty? For too often, brands have been focused on on-the-day feedback.

Case Study 40

Case Study Study Customer Experience Hospitality 40

Ecrion

SEPTEMBER 19, 2019

In the year 2017, the global market generated $6.6 Keep Your Law Firm’s Branding Strategy Consistent. Your law firm has a dedicated branding strategy that suits its overall personality. That branding strategy includes designated features such as a logo or mission statement. billion in revenue.

Case Study 52

Case Study Software Study Return on Investment 52

Lumoa

DECEMBER 19, 2023

From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience. Detect liked or disliked product or service features AI for sentiment analysis is a game-changer, not just for marketers.

Analysis 208

Analysis Social Media Trends Feedback 208

Win the Customer

AUGUST 25, 2016

Social media has become a major tool for marketers. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner. Amway turned this around by taking its traditional marketing material online and combining it with a social media outreach to young audiences.

Social Media 52

Social Media Case Study Study Customer Engagement 52

Currency Alliance

NOVEMBER 22, 2017

Things are so much easier now than they used to be , that I wonder what took brands so long to actually start caring about their customers. I have a balance with each brand I shop with and can tell with a couple of swipes of my screen what my offers are and how close I am to being able to redeem something I actually want. I get that.

Case Study 45

Case Study Study Airlines Hotels 45

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Strategy 52

Strategy Sales Marketing Social Media 52

BirdEye

OCTOBER 26, 2023

Nicole: So I was Director of Marketing for a portfolio of eight properties, and we were using paper click and an ORM solution. So, as a case study, we switched to Birdeye as a fully integrated solution and cut all of our paper clicks within six months. All these are done to help businesses leverage AI for brand building.

Brands 113

Brands Multi-Channel Consulting Report 113

CSM Magazine

MARCH 20, 2023

Marketing students need to comprehend all aspects of the discipline. Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. How Brands Become Icons – Douglas B. The author attributes their success to “cultural branding.”

Marketing 52

Marketing Social Media Advertising Case Study 52

ShepHyken

JULY 28, 2023

This week, we feature an article by Jessica Collier , VP of Growth Marketing at Assembly Software. Social proof is a psychological phenomenon marketing teams can use to nurture brand credibility and trust. The last time you browsed for a product or service online, the chances are you encountered social proof marketing.

Case Study 62

Case Study Study Brands Software 62

Beyond Philosophy

MARCH 17, 2015

Gressingham Foods, a pre-packaged food company in the UK, wanted to change their brand image at the store. They were declining as a brand and wanted their image to project “premium but accessible.”. The result of their changes was a 47% increase in sales with no additional marketing support. It’s all in the packaging.

Case Study 60

Case Study Study Sales CEM 60

Qualtrics

FEBRUARY 20, 2019

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world. Hall co-founded Influence & Co.,

Brands 46

Brands Marketing Case Study Competitive Advantage 46

Retently

JUNE 28, 2022

A good Net Promoter Score can fuel your business growth, generate word-of-mouth referrals from Promoters and help you bring in more business without spending as much on traditional advertising or inbound marketing. That is if you put your NPS® to work. Great feedback? Ask customers to spread their love on social media.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

CX University

SEPTEMBER 18, 2018

We look at four case studies of some of today’s most successful organizations, analyzing how they achieve these cornerstones through engagement, in all cases finding the same, ineluctable linkage between leadership, employees and market environment. Read the USPTO Case Study > Quicken Loans.

Employee Engagement 211

Employee Engagement Engagement Case Study Strategy 211

Second to None

MAY 8, 2018

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. So what does customer success for marketing success actually mean in practice? All of these inputs can be used to shape more effective marketing campaigns.

Customer Success 52

Customer Success Marketing Net Promoter Score Case Study 52