Gross Retention vs. Net Retention: What’s the Difference?
Totango
FEBRUARY 9, 2024
For example, let’s say your MRR at the start of the month was $100,000, your MRR from renewals at the end of the month was $95,000, you lost $2,500 from churn, and you lost another $2,500 from downgrades. However, it does not factor in any additional revenue from customers who increased their average spend.
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