Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. Utilize the following 10 strategies to get the right messages in front of the right customers at the right time — and gain their loyalty for life.

Strategy 69

Strategy Marketing Loyalty Customer relationships 69

Alida

DECEMBER 15, 2016

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.

Feedback 213

Feedback Strategy Marketing Social Media 213

SmartMessage Blog

NOVEMBER 22, 2023

Getting information about audience segmentation helps to learn specialized marketing strategies, where tailored communication meets high relevance. You can read our latest blog which we’ve talked about “audience segments” to reach marketing success. What is Audience Segmentation?

Strategy 52

Strategy Marketing Advertising Analysis 52

SurveySparrow

OCTOBER 25, 2023

This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? It represents you in its entirety, forming your identity in the market. A powerful brand name can make your business memorable and help it stand out in a crowded market. What is Marketing? What is Brand Marketing?

Brands 52

Brands Strategy Marketing Social Media 52

kommunicate

JUNE 10, 2022

The post Shopify Marketing Strategy: 8 Effective Tactics to Skyrocket Your Sales appeared first on Kommunicate Blog. You need to implement specific tactics that will help the business grow. Here are some tactics that can help. Tactics you can use to improve sales in [.].

Sales 98

Sales Strategy Marketing 98

Comm100

FEBRUARY 6, 2023

One of the best strategies to achieve that is tracking and keeping up with emerging industry trends. For example, you can teach your customers how to save or build a good credit mix that matches what 90% of lenders in the market use to make credit decisions. Doing this sends a message that you value your customer.

Financial 191

Financial Trends Self Service Customer Experience 191

DemandJump

JUNE 9, 2022

Bringing in new customers can be easier if you have a blog attached to your website. In fact, companies with blogs bring 55% more traffic to their websites when found organically through Google. Not only that, but websites with blogs have a whopping 434% more indexed pages. Blogging is the way of the marketing future!

Sales 98

Sales Marketing Industry Strategy 98

SmartMessage Blog

JANUARY 14, 2024

What is Multi-Channel Marketing? Multichannel marketing definition is the strategic approach of interacting with customers through a combination of various communication channels. One of the key multichannel marketing benefits is its ability to maximize reach. This expanded reach is essential in today’s diverse consumer market.

Multi-Channel 52

Multi-Channel Examples Strategy Marketing 52

ShepHyken

OCTOBER 21, 2022

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. However, customer-centric marketing takes all of that a step further.

Strategy 73

Strategy Marketing Customer Experience Customer Centricity 73

SurveySparrow

JANUARY 9, 2024

Using AI tools for market research is a game changer. This blog will look into the top AI market research tools, their features, and pricing! But, before that… What is an AI Market Research Tool? An AI market research tool is like having an advanced assistant for businesses that seek comprehensive insights.

Tools 52

Tools Marketing Strategy Analysis 52

Forrester's Customer Insights

OCTOBER 10, 2023

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Strategy 59

Strategy Marketing Connections Meeting 59

Forrester's Customer Insights

NOVEMBER 14, 2023

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Strategy 54

Strategy Engagement Marketing B2B 54

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” That means you need more strategies in your pocket to stand out from your competitors. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Watch the Free Demo Now.

Strategy 52

Strategy Sales Marketing Social Media 52

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. These blogs are powerful resources to keep you up to date on the ever-changing CX industry. On her blog, Denise shares insights and case studies from big brands.

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

SurveySparrow

JULY 18, 2023

Customer experience marketing is the key to unlocking personalized experiences, seamless interactions, and emotional connections that form the foundation of success. Customer experience marketing is a strategic approach that prioritizes creating positive interactions and relationships between businesses and their customers.

Strategy 52

Strategy Marketing Customer Experience Omni-Channel 52

DemandJump

NOVEMBER 24, 2020

Content marketing blogs have the capability to bring in new and repeat customers alike to any business’ website. That makes them a pivotal component to any content marketing strategy. million new blog posts published each day. It’s even estimated that WordPress alone sees an average of 2.75

Marketing 98

Marketing Strategy Consumers Customers 98

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The strategy is extremely important since over 60% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased. Segment the Content.

Strategy 111

Strategy Marketing Social Media Consumers 111

SmartMessage Blog

DECEMBER 27, 2021

In the light of statistics, we can clearly state that email marketing is here to stay. The demand for marketing automation continues while chatbots are more engaged with business life. Here are the top 2021 blog posts from SmartMessage. Benefits of Email Marketing For Your Business. Omnichannel Marketing and the Pandemic.

Omni-Channel 75

Omni-Channel Tips Chatbots Communication 75

CSM Magazine

JULY 17, 2023

If you are a business owner that does not have a blog, it is time to change that. Now that we have that out of the way, let’s cover the most important advantages of having a blog. Later on, we will also give you some tips on how to blog effectively. Later on, we will also give you some tips on how to blog effectively.

Competitive Advantage 52

Competitive Advantage Tips Entertainment Social Media 52

SmartMessage Blog

NOVEMBER 3, 2023

Customer Data Platforms: A Data-driven Approach to Strengthen Your Marketing Strategies In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition and connect with their target audience effectively. CDPs offer a broader perspective on customer behavior.

Data 52

Data Strategy Marketing Advertising 52

SurveySparrow

JULY 4, 2023

Ever wondered what the future of AI in marketing automation holds? Imagine a world where marketing campaigns anticipate your every need, personalized messages reach you at just the right moment, and customer experiences are tailored to perfection. Is it the stuff of dreams or a glimpse into the future of marketing automation?

Trends 52

Trends Chatbots Strategy Marketing 52

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 197

Customer Engagement Engagement Marketing Fashion 197

SmartMessage Blog

NOVEMBER 3, 2023

In the ever-evolving realm of marketing, a true game-changer has emerged – the Customer Data Platform (CDP). Customer Data Platform vs CRM: Customer Relationship Management primarily manages customer interactions and sales, whereas these platforms specialize in data collection, unification, and analysis for marketing purposes.

Data 52

Data Strategy Marketing Advertising 52

CSM Magazine

FEBRUARY 9, 2022

There are a multitude of various avenues you can take when it comes to marketing for your business, from paid advertising to email to social media, and more. It’s always a clever idea to learn about each of the assorted options so that you’ll be able to shape a strategy for the company. You might even use a combination of them.

Strategy 52

Strategy Marketing Social Media Advertising 52

DemandJump

NOVEMBER 25, 2020

The digital marketing arena can be aggressive and at times difficult to traverse. It's easy to spend hours researching your audiences, noting high-demand blog topics, and gathering data to make improvements to your content strategy.

Marketing 88

Marketing Tips Strategy Data 88

Optimove

AUGUST 1, 2023

With mobile marketing, specifically push notifications for mobile apps and PWAs, sending real-time, contextual messaging is the best way to keep your players engaged; if you caught our CRM Lightning Talk at ICE 2023 , you’ll already know that real-time campaigns have 10x the engagement of their scheduled counterparts. Like the sound of that?

Engagement 52

Engagement Strategy Marketing Sports 52

Comm100

MAY 25, 2022

Furthermore, contact center automation enables agents to learn new skills and shifts the strategy from answering as many calls, chats, and texts, as possible. As you gather your data and insights, you can begin building personas of your customers similar to how you would for a marketing endeavor.

Contact Center 130

Contact Center Customer Service Omni-Channel Social Media 130

DemandJump

NOVEMBER 25, 2020

Effective content marketing blog strategies are built with intention. The best blog topics list should reflect what is trending within your industry and how your business’ unique take plays a role in it. They are fueled by two essential drivers: your need to attract business, and your audience’s need for useful content.

Marketing 93

Marketing Trends Industry Strategy 93

Oracle

FEBRUARY 11, 2020

In partnership with Convince and Convert , Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go. Tip #1: Test, 1, 2, 3.

Tips 89

Tips Strategy Marketing Consulting 89

Comm100

JULY 20, 2020

Guest blog – Nahla Davies is a software developer and tech writer. Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. You can find her on LinkedIn.

Social Media 132

Social Media Chatbots ROI Brands 132

Oracle

FEBRUARY 5, 2020

In partnership with Convince and Convert , Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go.

Tips 81

Tips Marketing Strategy B2B 81

Optimove

SEPTEMBER 24, 2020

The Importance of Contextualizing Realtime Player Marketing – Part I. The Importance of Contextualizing Realtime Player Marketing – Part II. Making the Internal Case for a Marketing Orchestration Engine. The Methodologies of Marketing Orchestration – Part I. Making the Internal Case for a Marketing Orchestration Engine.

Sports 53

Sports CRM ROI Groups 53

Oracle

AUGUST 4, 2021

After 4 years of fun, 750+ articles, 200+ videos, and 70 cartoons, SmarterCX.com content is moving to our Oracle blogs ! But don’t worry–we’re still committed to creating great content for you, and with you, on our Oracle Customer Experience blog , Oracle Marketing blog , and Oracle Advertising blog !

Advertising 75

Advertising Customer Experience B2B Tips 75

Blueshift

JULY 10, 2023

Join us for the month of July as we celebrate the remarkable impact of AI on the world of marketing. Throughout July, we will dive into the power of AI marketing, showcasing real-world examples, success stories, insights, and the latest advancements.

Marketing 40

Marketing Analytics Strategy Interaction 40

Fox Metrics

AUGUST 14, 2020

However, maximizing your investment in analytics requires being up to date with industry trends and acquiring new tools to grow your market share. Google Marketing Platform (previously Google Analytics Solutions) 4. FoxMetrics Blog 5. Moz Blog – Analytics 10. The Forrester Research Blog 11. Analytic talk 3.

Analytics 93

Analytics Data Social Media Analysis 93

SmartMessage Blog

JULY 26, 2023

Audience segmentation is a marketing method of dividing a broad target audience into smaller, more defined groups based on specific characteristics, behaviors, or preferences. Marketers benefit from segmentation in many aspects. Audience profiling and segmentation empower brands with more effective marketing.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40