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Making Your Customer Testing Program More Valuable in 2019

Centercode

On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. Leadership needs to see proven value before they invest more resources. Struggling to Prove Program Value. Proving value is two-fold.

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The 3 Biggest Challenges Facing CX Teams In 2019

Thematic

CXPA or the Customer Experience Professionals Association is an organisation dedicated to cultivating the CX profession. Such as: proving customer experience ROI scaling CX across international borders, and best practices for prioritizing CX for the C-suite. Proving Customer Experience ROI. Turn the CFO into your biggest ally.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you? How familiar are they with your products or services? Image Source: Brand Master Academy.

Brands 111
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Report: The State of Customer Journey Management and CX Measurement

Pointillist

By Gary DeAsi It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? Only 2% say it’s not so important.

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Top 6 Loyalty Trends for 2021

Currency Alliance

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. We crave convenience and more intuitive, personalized experiences.

Loyalty 52
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? This person would not be suffering from cognitive entrenchment and would revisit every opportunity to create more value. That’s right, loyalty programs should be a profit center.

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined. in 2017[ii].

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