Optimove

NOVEMBER 29, 2023

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 305 U.S.

Report 52

Report Consumers Loyalty Brands 52

NetBase

AUGUST 28, 2020

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations.

Consumers 52

Consumers Innovation Marketing Social Media 52

Calabrio

NOVEMBER 25, 2020

This guest post is authored by Steven Kaish , SVP, Product Marketing & Technical Partners at Glia. These changes in consumer behavior and expectations, combined with new technologies, are starting to completely transform the contact center. Consumer Behavior, Higher Expectations are Changing the Game.

Contact Center 130

Contact Center Self Service Analytics Banking 130

Comm100

MAY 25, 2022

Today, consumers are empowered in all sorts of ways, from on-demand ordering services like Uber and other apps to taking their qualms to social media. In the end, consumers will “put you on blast,” and you may find yourself staring down the barrel of a social media witch hunt if your company comes up short.

Contact Center 130

Contact Center Customer Service Omni-Channel Social Media 130

Comm100

FEBRUARY 15, 2022

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP.

Self Service 130

Self Service Consumers Customer Service Social Media 130

CSM Magazine

JULY 17, 2023

If you are a business owner that does not have a blog, it is time to change that. Now that we have that out of the way, let’s cover the most important advantages of having a blog. Later on, we will also give you some tips on how to blog effectively. Later on, we will also give you some tips on how to blog effectively.

Competitive Advantage 52

Competitive Advantage Tips Entertainment Social Media 52

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

InMoment XI

SEPTEMBER 20, 2023

By Simon Fraser, InMoment + Kirstin Simons, NPSx by Bain & Company NPSx by Bain & Company and InMoment recently released the State of CX: UK Consumer Trends Report , an in-depth analysis of customer perceptions on brand experiences across multiple industries. It consistently outperforms the average across all NPS drivers.

Net Promoter Score 260

Net Promoter Score NPS Retail Trends 260

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. And that’s certainly worth exploring, as the rideshare/food delivery company is burning money on marketing. billion on R&D.”

Consumers 56

Consumers Marketing Financial Measurement 56

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. While it encompasses a broad field, content marketing is a crucial part of online customer service in today’s world, and it’s quite simple when boiled down to its base components.

Connections 52

Connections Consumers Marketing Advertising 52

NetBase

FEBRUARY 26, 2020

Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Consumer reviews. Cultural and market trends. Competitive and market intelligence. Key opinion leader identification and influencer marketing. News articles.

Consumers 67

Consumers Brands Social Media Marketing 67

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. But, believe it or not, uniting the forces of education and marketing can go a long way in your pursuit of happiness. Don’t just market to your customers, though.

Consumers 83

Consumers Tools Brands Marketing 83

Optimove

SEPTEMBER 24, 2020

The Importance of Contextualizing Realtime Player Marketing – Part I. The Importance of Contextualizing Realtime Player Marketing – Part II. Making the Internal Case for a Marketing Orchestration Engine. The Methodologies of Marketing Orchestration – Part I. Making the Internal Case for a Marketing Orchestration Engine.

Sports 53

Sports CRM ROI Groups 53

InMoment XI

NOVEMBER 30, 2023

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Doing this allows you to cultivate a strong and recognizable presence in the market. Analyzing competitor strategies and market perceptions provides valuable insights for refining your own brand positioning.

Brands 378

Brands Management Multi-Channel Social Media 378

ChurnZero

DECEMBER 9, 2020

Over the last few years, we’ve seen a lot of growth in the Customer Success space, which means there’s now even more content out there on the web for you to research, consume and rely on. Must-Read Customer Success Blogs. The Success League Blog. Tri Tuns Blog. SuccessCOACHING Blog. Higher Logic Blog.

Customer Success 98

Customer Success Consulting Metrics Customer Centricity 98

DemandJump

JULY 24, 2020

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website content, white papers, and case studies are all viable ways to speak directly to a consumer. But when it comes to written content, the most popular format is that of blogs.

Case Study 52

Case Study How To B2B Course 52

Comm100

DECEMBER 8, 2020

To get more information, they will need to click a lot of ‘more info’ buttons or read blog posts. They can give references to blog posts or tutorials so that potential customers can better understand how your product can help them. The post Guest Blog: 5 Ways Chatbots Can Improve Your Customer Satisfaction appeared first on Comm100.

Chatbots 133

Chatbots Customer Satisfaction Customer Service Representative Social Media 133

Hallmark Business Connections

MARCH 23, 2021

This means your business has an opportunity to jump onto this tail-wagging bandwagon with some serious pet life event marketing. Stand Out With a Fresh Approach to Pet-Focused or Veterinary Marketing. What is life event marketing in a general sense? Don’t overthink it, and start simple. Opt for a multichannel approach.

Consumers 52

Consumers Marketing Strategy Touchpoint 52

DemandJump

NOVEMBER 24, 2020

For marketers entering the digital arena fresh-faced and ready to explore the number of ways they can provide valuable content to potential customers, one of the very first steps to take is to start producing blogs.

Marketing 98

Marketing Consumers Customers Management 98

Comm100

JUNE 25, 2020

Now, as racial relations dominate the news, many companies may feel the need to reassure their consumer base that they are on the right side of history. That doesn’t mean you should share your second quarter revenue stream with your consumer base. Emotions matter a great deal to consumers. Profits are down for many businesses.

Customer Service 130

Customer Service Social Media Policies Consumers 130

Blueshift

APRIL 16, 2024

History has shown that when interest rates drop, it sets off a chain reaction in the market. Consumers rush to secure mortgages, explore refinancing options, and seek alternative financial products. Credit unions, known for their member-centric approach, are uniquely positioned to capitalize on this shift.

Engagement 109

Engagement Financial Consumers System 109

DemandJump

NOVEMBER 24, 2020

Content marketing blogs have the capability to bring in new and repeat customers alike to any business’ website. That makes them a pivotal component to any content marketing strategy. million new blog posts published each day. It’s even estimated that WordPress alone sees an average of 2.75

Marketing 98

Marketing Strategy Consumers Customers 98

CustomerSuccessBox

SEPTEMBER 20, 2021

Over the last few years, we’ve seen a lot of growth in the Customer Success space, which means there’s now even more content out there on the web for you to research, consume and rely on. Let’s look at the top customer success blogs. As well as their actionable customer success platform they provide a widely respected blog.

Customer Success 64

Customer Success Customer Centricity Consulting B2B 64

BlueOcean

OCTOBER 4, 2023

We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model. and, obviously, for brands serving consumers in Mexico and South America, Spanish is a necessity.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

C3Centricity

FEBRUARY 13, 2024

Indeed, a survey by Salesforce reported that 76% of consumers expect companies to understand their needs and expectations. This blog delves into the critical role of continuous improvement and customer feedback, offering insights and strategies to help organizations stay ahead and resonate with their market.

Customer Insights 226

Customer Insights Feedback Social Media Customer Satisfaction 226

ShepHyken

JUNE 7, 2019

This might seem like a decidedly old-school customer service channel, but calls are as important, if not more so than ever and more consumers are calling businesses today than any other time in history. There’s a reason 74% of consumers are very likely to choose another business after having a poor phone experience.

Connections 119

Connections Customer Centricity Consumers Culture 119

ShepHyken

APRIL 5, 2019

When used correctly, chatbots have the power to enhance marketing, sales, customer retention and more. In the age of customer experience, chatbots could be a powerful new way for businesses to differentiate themselves and capture the attention of their target market. Irina Kirnos is a Product Marketing Manager at RingCentral in EMEA.

Chatbots 116

Chatbots Customer Experience Contact Center Ecommerce 116

Eptica

JANUARY 9, 2019

Date: Wednesday, January 9, 2019 Author: Anne-Claire Bellec - Marketing Director Reviewing 2018 – our top 10 blog posts from the year. Author: Anne-Claire Bellec - Marketing Director As we come back to work after the holiday season and settle into 2019, it’s a good time to review last year and what we’ve learned.

Average Handle Time 89

Average Handle Time Self Service Chatbots ROI 89

Forrester's Customer Insights

OCTOBER 6, 2023

But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. And no, this blog post was not written by […] Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind.

Consumers 56

Consumers Technology B2C Customer Insights 56

ShepHyken

NOVEMBER 16, 2018

This week we feature an article by Jim Iyoob who talks about how and why technology has changed consumer behavior and how you need to reinvent strategies to keep up with consumers. – Shep Hyken. As we all know, nowadays, consumer behavior is prejudiced by various aspects. Consumers Desires have changed.

Consumers 96

Consumers Technology Chief Customer Officer Social Media 96

ShepHyken

SEPTEMBER 6, 2019

This week we feature an article by Christina Lutrell about understanding the shifting consumer experience while maintaining your customer’s trust. As we know, consumer experience and expectations have changed rapidly in response to new technologies, market forces and security concerns. Fast, Easy and Secure.

Consumers 94

Consumers Study Loyalty Technology 94

ShepHyken

JULY 28, 2017

Another example: BlackBerry dominated the business smartphone market. As a result, it dismissed the new iPhone as a “mere consumer toy.” That is nearly a half trillion dollars of goods and services that consumers will no longer trudge to brick-and-mortar stores to get. The post Guest Blog: Becoming a Blockbuster?

Retail 79

Retail Social Media Travel Consumers 79

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits.

Loyalty Programs 105

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 105

SurveySparrow

JANUARY 17, 2021

When the internet first became available at large, blogs became the way for people to share thoughts and insights with each other. As the internet evolved, blogs became powerful avenues for businesses to attract target audiences. To leverage the power of blogs, you need to know how to create a blog. . Focus On Web Design.

How To 52

How To Social Media Video Tips 52

Eptica

JANUARY 8, 2020

Date: Thursday, January 9, 2020 Author: Pauline Ashenden - Marketing Manager 2019 in focus: our top 10 blog posts from the year. Four reasons why email is on the rise Despite the growth of new channels, research from Forrester demonstrates that email is still central to how consumers communicate with brands.

Self Service 65

Self Service Leadership Customer Centricity Knowledge Base 65

SmartMessage Blog

DECEMBER 11, 2020

As our reflection of these attempts, we would like to share with you our top 5 blog posts from 2020. Especially for those who missed the posts, we believe it will be a helpful exercise to remember some practical tips for digital marketing. 5) How to choose a marketing automation tool? 4) It’s all about the omnichannel.

Omni-Channel 40

Omni-Channel Tips Exercises Communication 40

ShepHyken

AUGUST 25, 2017

Today’s consumer wants to find a business’s Twitter, Facebook, or Instagram page, type a question and receive a knowledgeable response nearly right away. Its goal is to help speed up a company’s ability to provide important information to consumers. Incorporate phrases you use in your marketing material.

Chatbots 147

Chatbots Customer Service Tools Poor Customer Service 147