Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.
Hallmark Business Connections
MARCH 16, 2021
And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic. 30, 2020, online sales ordered by Baby Boomers increased nearly 50% each week compared to the same period in 2019.
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