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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

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Antibody drug conjugates and bispecifics seize the spotlight at ASCO 2022

Clarivate

In fact, it was a very small trial of an old-fashioned anti-PD-1 mononoclonal antibody, dostarlimab (AKA Jemperli), that garnered most of the headlines outside of the specialty titles. Jemperli, developed by GlaxoSmithKline, has been marketed in the U.S. since April, 2021 for treatment of endometrial cancer and certain solid tumors.

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How Micro-Influencers Can Offer Masterful Marketing Lessons

NetBase

They can offer your brand masterful marketing lessons. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers. 75 percent of brands include influencer marketing as part of their marketing mix. Micro-influencers Marketing in Action. billion in 2019.

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Top Ways To Keep Your Customer Informed In 2022

CSM Magazine

In this article, we will reveal the nine top ways to keep your customers informed in 2022. 9 best ways to inform your customers in 2022. As we mentioned in the introduction of this blog post, there are several ways you can inform your customers in 2022. Marketing via email and newsletters. Utilize SMS marketing.

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The Ultimate Guide To Selling On Amazon In 2022

CSM Magazine

Experts predict that Prime users in the US will reach 153 million by 2022. Amazon is an e-commerce giant, and the company is rapidly expanding into other markets such as streaming services, grocery and food delivery, music, video games, fashion, and even healthcare. 3 million Americans are members of Amazon Prime.

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B2B CMOs: What’s Your Role In The Employee Value Proposition?

Forrester's Customer Insights

When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.” The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent.

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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Using your customer’s name in marketing materials and customer support can build trust and forge a personal connection. . Although inflation has risen throughout 2022, it is expected to fall and stabilize in 2023.

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