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Customer Engagement: From Core Competencies To Business Outcomes

Kerry Bodine

In a recent survey of 1500+ marketing leaders, customer engagement platform Braze found that three of the top four challenges that marketers face related to customer engagement revolve around data: Collecting, integrating, and managing data (32% of respondents listed this as a concern). Collaborate continuously.

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How Micro-Influencers Can Offer Masterful Marketing Lessons

NetBase

Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

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Evolution of Customer Experience in E-Commerce 2023

Lumoa

Customers search for easy shopping solutions on clear, engaging websites. In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Using your customer’s name in marketing materials and customer support can build trust and forge a personal connection. . trillion by 2025.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets?

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15 E-Commerce Trends You Need to Watch Out For In 2022 to 2023

Magellan Solutions

15 E-Commerce Trends You Need to Watch Out For In 2022 to 2023. What new e-commerce trends will be popular in 2022 and beyond? E-commerce refers to when individuals and companies engage in buying and selling of goods and services online. B2C ecommerce businesses market their products directly to consumers.

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Pulse Turns 10! Celebrating a Decade of Defining a Durable Industry

Gainsight

During the Pulse 2022 opening keynote, Nick Mehta, CEO of Gainsight, reflected “In 2013, there were 300 people in this room, and there were like 500 people in customer success, literally.” According to our recent SaaS Market Report , 85% of SaaS leaders are maintaining or increasing CS budget as a result of the downturn.

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The Metaverse and Online Communities: Khoros 101

Lithium

As there is less structure engrained in these spaces, engagement also becomes more fluid. Rewards can be intrinsic in the form of adventure without limitations and the freedom to meet, engage with, learn from, and support others. They can also be extrinsic with unique avatar fashion kits, modifications, abilities, and access.