BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BlueOcean

FEBRUARY 14, 2018

And asking who really owned the channel anyway – was it marketing? In our humble opinion though, it’s a good idea to check in every now and again to examine the state of social customer support and dig into the trends and opportunities that have the potential to improve customer care in 2018 and beyond. Or was it customer service?

Omni-Channel 149

Omni-Channel Social Media Contact Center Self Service 149

Oracle

DECEMBER 26, 2018

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. Here’s a closer look at key AI innovations that made a splash in 2018. Here’s a closer look at key AI innovations that made a splash in 2018. According to Grand View Research , the global chatbot market will reach $1.25

Innovation 105

Innovation Chatbots Healthcare Brands 105

Oracle

SEPTEMBER 12, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Here are 5 of the upcoming, can’t-miss marketing-focused sessions. Data 101: What All Marketers Need to Know.

Marketing 66

Marketing Omni-Channel B2B Strategy 66

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Companies can then use AI-driven predictive analytics tools to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Companies can then use AI-driven predictive analytics tools to determine customer patterns or trends in order to better target their marketing offers, and enhance their relationship with customers. 360-degree view of your customer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7

Sales 98

Sales Marketing Social Media Video 98

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111

NetBase

JANUARY 22, 2019

Although it offers incredibly cool insight in its own right, predictive marketing analytics have changed the social listening game. It shifts the paradigm from one of understanding consumers today to one where you can pretty reasonably predict what they’ll be expecting from your product line tomorrow. With analytics you can.

Analytics 56

Analytics Marketing Analysis Exceptional Customer Service 56

NetBase

MARCH 4, 2020

Consumer love is a like a hockey puck face-off at the start of a game, with brands vying to gain control of the consumer conversation. So, it’s no wonder that brands are seeking uncomplicated access to social analytics insight. Brands really don’t have the luxury of time in these high-stakes online marketing days.

Analytics 60

Analytics Social Media Analysis Consumers 60

Alida

SEPTEMBER 21, 2018

The Customer Intelligence Summit brings together some of the brightest minds in research, marketing, customer experience and product innovation to discuss the latest trends, share best practices and discover the newest innovations in the industry. Marketing is about work that matters for people who care,” Godin argued in his presentation.

Innovation 145

Innovation Feedback Customers Engagement 145

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets. Can you build an optimized portfolio using these three stocks? ”

Financial 96

Financial Multi-Channel Marketing Analysis 96

CSM Magazine

APRIL 26, 2022

Funding to further enhance its leading technology and bring 360-degree data analytics solution to new markets. Conjura , the leading e-commerce data analytics platform, today announced it raised €15 million in Series A funding. “Consumers last year spent over $175 billion online with U.K.

Analytics 52

Analytics e-support Analysis Financial 52

Optimove

DECEMBER 18, 2018

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM. Panelists Prof. The Amazon era is in full swing.

Connections 53

Connections Conference CRM Consumers 53

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

SurveyGizmo

DECEMBER 13, 2017

With the new year ahead, there is no better time than now to start discussing 2018 customer experience predictions. Thanks in large part to heightened focus on the consumer and associated data, consumers are now involved earlier in product and service development. Data and analytics capabilities. Customer Obsession.

Customer Experience 58

Customer Experience e-support Customers Study 58

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 64

Trends Marketing Social Media Analytics 64

ShepHyken

FEBRUARY 20, 2024

Why is paying attention to market and competition crucial for businesses? ” “As consumers, we have less and less patience for friction. His TEDx talk “I was Seduced by Exceptional Customer Service” was ranked the most popular video to learn Customer Experience lessons from by Omoto in 2018.

How To 79

How To Employee Experience Exceptional Customer Service Customer Retention 79

C3Centricity

NOVEMBER 21, 2018

In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. Well something is clearly working for Coke; at the end of last month it reported higher-than-expected financial results for Q3 2018. HOW MARKETING HAS CHANGED.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

Grade.us

DECEMBER 20, 2018

If you were to pull me aside on the street and ask me what the big marketing buzz term has been this year my answer would be instant: influencer marketing. The Best Influencer Marketing Blogs of 2018. Visit this blog to find in-depth posts on everything influencer marketing. The Grin Blog.

Resources 47

Resources Tools Marketing Case Study 47

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6

Marketing 149

Marketing Analysis Brands ROI 149

Lumoa

NOVEMBER 7, 2022

1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team. In 2018, two-thirds of companies were competing solely on CX and that number is only expected to grow. That’s because it works. And it’s not going away anytime soon.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

C3Centricity

JUNE 28, 2018

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget?

Marketing 136

Marketing Analysis Brands ROI 136

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

C3Centricity

MAY 25, 2020

Consumers are adapting their behaviours to the trading of their personal information. Making matters worse, over half (52%) of those surveyed see the speed of their organization’s insight generation from data analytics as constrained by its existing IT infrastructure. 63% of millennial consumers agree they’re.

Technology 194

Technology Analysis Data Consumers 194

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. The goal will be to intuitively understand the nuances of each individual consumer as they inevitably change to deliver deeper levels of personalization.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

Currency Alliance

DECEMBER 4, 2023

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

Interactions

FEBRUARY 20, 2019

Forrester’s recent report, Forrester Infographic: Customer Chatbots Fail Consumers Today, released January 30, 2019, discusses a number of ways that chatbots are failing consumers and how this can be prevented. Consumers think chatbots are more time-consuming than helpful. When it comes to your customers, time is money.

Chatbots 54

Chatbots Consumers Infographics Analytics 54

Hallmark Business Connections

AUGUST 11, 2021

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? There are no Facebook pixels to track or site analytics to measure conversions. It’s obviously an effective, powerful marketing tactic to consider. What about the last Facebook ad you read?

Marketing 74

Marketing Social Media Omni-Channel Handbook 74

NetBase

OCTOBER 17, 2018

Without it, you’re just another handbag/apparel/jewelry company fighting for your spot in a crowded market. The NetBase Best Practices Spotlight: Louis Vuitton explains how to use social analytics to ensure you’re where you want to be in your category. What makes a luxury brand in the eyes of consumers? RELATED ARTICLES.

Analytics 52

Analytics Apparel Case Study Social Media 52

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. Their “Always On” approach to social analytics has helped them create highly engaging content for their clients, and grow their HQ team by 10x over ! Predictive Marketing. Insights Should Inform. Customer Success.

Social Media 45

Social Media Video Analytics Sports 45

NetBase

APRIL 2, 2020

As consumers everywhere are faced with product shortages, what is considered disposable and what can be re-used has changed amid the outbreak of the Coronavirus. And you can color businesses and consumers Covid-green, from these supply chain disruptions. What Isn’t Readily Available & Rethinking Consumables.

Consumers 52

Consumers Hospitality Government Fashion 52

NetBase

MARCH 25, 2020

Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? Marketing Pandemic Pivot. Sharing Consumer Love Online. The financial impact is being felt around the globe.

Retail 46

Retail Consumers Fashion Financial 46

Optimove

JUNE 16, 2022

In a world where most consumers want to know what brands are doing to address environmental issues, sustainability is expected to be standard business practice. Recently, marketing leaders have been struggling with this challenge as the value of mobile advertising has cratered. A Mobile Target. A Holistic Solution.

ROI 52

ROI Strategy Marketing Fashion 52

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. It presents findings from a comprehensive survey of 588 senior EMEA marketers, sharing what they’re doing to get and stay ahead of competitors, and how you can do the same.

Social Media 53

Social Media Report Survey Marketing 53

Second to None

FEBRUARY 8, 2018

Ultimately, organizations that figure out how to put the consumer at the center of their search strategy will position themselves to be leaders in this field. on January 31, 2018: “It may come as no surprise that more than 70 percent of customers start their purchase journeys on their laptops, phones or tablets.

Consumers 67

Consumers Strategy Voice of Customer Trends 67