Forrester's Customer Insights

NOVEMBER 21, 2023

Adopting the revenue waterfall for demand management brings many benefits, meaning parting with leads can be all sweet and no sorrow.

Management 56

Management B2B Sales Marketing 56

Calabrio

MAY 3, 2021

David manages a team of 300 agents and is continually fine-tuning strategies to optimize every stage of the GreenPath contact center waterfall—from the initial triage calls to counseling calls and then post-counseling communications. I empower each individual, then I give them support whenever and however they need it.”.

Contact Center 264

Contact Center Leadership Financial Survey 264

Circular Edge

FEBRUARY 28, 2024

Successfully executing a large-scale ERP implementation under agile methodology, a notable accomplishment for Middle East customers accustomed to waterfall planning. The project planning spanned two months, facing challenges in translating high-level requirements into a clear project scope. Several processes improved and 9.2

Banking 40

Banking Report System Industry 40

Centercode

JULY 7, 2022

waterfall). There are a couple of big differences between traditional beta testing and delta testing. Perhaps one of the most significant is delta testing’s focus on working within Agile environments (vs. Many parts of the delta testing methodology are pulled directly from common forms of Agile development.

52

52

Team Support

APRIL 3, 2024

With features like the Water Cooler, Discussion, and Waterfall, your team can easily share information and collaborate effectively. The software is designed to allow better visibility amongst the team members, which helps eliminate miscommunication, enabling the team to provide client support in an integrated manner.

Self Service 52

Self Service Omni-Channel Social Media Knowledge Base 52

Magellan Solutions

APRIL 15, 2024

The methods herein range from Agile to Waterfall, corresponding to projects’ varying needs. High expertise at Magellan Solutions is depicted by adaptive solutions that cut across the varied needs of clients. Methodology: Align the company’s development approach with your project needs.

Company 52

Company Culture Healthcare Contact Center 52

Forrester's Customer Insights

APRIL 25, 2023

Three common objections to adoption of the opportunity-based Forrester Revenue Waterfall and how to overcome them.

How To 49

How To B2B Marketing 49

Forrester's Customer Insights

DECEMBER 19, 2022

Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. For the same reasons that agile principles have […].

Management 49

Management Technology Meeting Innovation 49

Forrester's Customer Insights

JULY 8, 2021

Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results. Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads?

Groups 64

Groups B2B Marketing Measurement 64

Forrester's Customer Insights

AUGUST 22, 2021

Two fundamental truths apply to most B2B buying and selling scenarios. First, each individual account often presents multiple selling opportunities. Second, most purchase decisions are made by buying groups — not an individual acting alone.

B2B 38

B2B Groups Sales Marketing 38

Forrester's Customer Insights

FEBRUARY 17, 2023

Tech organizations fall into three tech strategy buckets: traditional tech orgs are driven by cost, act as order takers, and typically follow waterfall methodologies; modern tech orgs evolve […]

Technology 26

Technology Strategy Customers Trends 26

Forrester's Customer Insights

JULY 12, 2021

Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results. Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads?

Groups 39

Groups B2B Marketing Measurement 39

inQuba

APRIL 4, 2023

Successful transformations are easier waterfalled than done, but all have a few things in common. But digital transformation is easier waterfalled than done. Unless you’ve been in a cave , you’ll be very aware of the period of unprecedented digital acceleration of the last few years.

Competitive Advantage 52

Competitive Advantage Customer Centricity Culture Customer Journeys 52

inQuba

APRIL 4, 2023

Successful transformations are easier waterfalled than done, & all have something in common. But digital transformation is easier waterfalled than done. Unless you’ve been in a cave , you’ll be very aware of the period of unprecedented digital acceleration of the last few years.

Trends 52

Trends Competitive Advantage Customer Centricity Culture 52

North Highland

MAY 17, 2019

In plan-driven methodologies such as Waterfall, this type of document is completed by the BA to capture the project requirements from business stakeholders. Traceability against each user story is tracked individually rather than the commonly used “Requirements Matrix” in Waterfall methodology that is tedious to update.

Analysis 78

Analysis Roadmap Meeting Tools 78

Uniphore

DECEMBER 7, 2021

Forget Traditional Waterfall Management—Adopt a Collaborative Approach Traditional management takes a top-down approach to crafting retail policies and dealing with customers’ needs. Email Address By submitting your email, you agree that Uniphore may send you industry insights, service updates, and other marketing communications.

Retail 130

Retail Omni-Channel Policies Customer Service Representative 130

Up Your Service

APRIL 30, 2019

A cascade of water pours down 40 meters from roof to basement, creating the world’s largest indoor waterfall. Inside one of the new wonders of the world, JEWEL at Changi Airport in Singapore. Please share your comment here. This space for the world to gather was built outside the transit area.

Travel 74

Travel Resources Engagement Company 74

Vonage

JANUARY 30, 2019

From waterfall to agile and beyond, the common thread is to create tightly coordinated teamwork that operates in short, feedback-led bursts. DevOps is all the rage within technology tribes. That’s because it’s the latest iteration in the evolution of how technology-powered solutions are designed, tested and launched.

Omni-Channel 228

Omni-Channel Self Service Innovation Technology 228

Forrester's Customer Insights

AUGUST 22, 2021

Two fundamental truths apply to most B2B buying and selling scenarios. First, each individual account often presents multiple selling opportunities. Second, most purchase decisions are made by buying groups — not an individual acting alone.

B2B 41

B2B Groups Sales Marketing 41

Zeisler Consulting

MAY 25, 2021

Aside from that, though, the purpose was to supplant, or perhaps offer an alternative to, the traditional waterfall-style of project management (thnk PMP), at least as pertains to the development of computer software.

Course 93

Course Software Groups Training 93

Cyara

NOVEMBER 13, 2018

Of course, this is hard to achieve because that legacy thinking—such as Waterfall or command and control—is the only thing anybody who's been in the workforce for a while has lived. My number one takeaway is that the main sticking point for DevOps adoption is not legacy technology, it's legacy thinking.

Conference 52

Conference Course Technology Contact Center 52

CSM Magazine

JULY 3, 2023

Evaluate their approach, such as Agile or Waterfall, and determine its suitability for your project. Development Process and Methodologies The development process and methodologies employed by the software development company play a crucial role in project execution.

Software 52

Software Company Return on Investment Communication 52

Forrester's Customer Insights

OCTOBER 7, 2021

Demand programs have program objectives, with corresponding program plays, to get and move opportunities with connected buying group members through the B2B Revenue Waterfall. Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program.

B2B 26

B2B Groups Connections Marketing 26

Centercode

APRIL 2, 2019

For Waterfall, we will discuss breaking the habit of having excessive documentation just because we have the time to create it. In Waterfall, this can be done as part of the official QA review. The great thing that Agile brings is the usefulness of many new tools, such as Confluence. You should focus on what is valuable first.

Strategy 74

Strategy Healthcare Conference Software 74

Forrester's Customer Insights

SEPTEMBER 23, 2020

Setting up buying groups to operationalize the Demand Unit Waterfall™ is easier than you think, and you probably already have the systems you need.

Measurement 28

Measurement Marketing Groups System 28

DemandJump

JANUARY 8, 2021

W-shaped attribution creates a distinction between lead conversion and last click, which can be useful for organizations with a lead waterfall. Linear attribution gives equal weight to all the marketing touch points and gives you a better look at the customer journey.

Analytics 84

Analytics Marketing Strategy Video 84

Up Your Service

APRIL 30, 2019

A cascade of water pours down 40 meters from roof to basement, creating the world’s largest indoor waterfall. Inside one of the new wonders of the world, JEWEL at Changi Airport in Singapore. This space for the world to gather was built outside the transit area.

Travel 49

Travel Resources Engagement Company 49

North Highland

MAY 23, 2019

This agile approach included upskilling traditional roles, assembling a specialized team of scrum masters and agile coaches, and retiring waterfall methods to ensure speed to delivery throughout the product development process – from inception, execution, and implementation. Energizing Innovation on a Global Scale.

Innovation 75

Innovation Fashion Consumers Hospitality 75

Centercode

APRIL 16, 2021

Unlike the avalanche of changes you’d release every so often under Waterfall, this snowball approach of cumulative product evolution over time enables teams to act on what customers want, when they want it. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements.

Feedback 90

Feedback Customers User Experience Engagement 90

Thematic

MAY 25, 2022

I can whip up a very quick waterfall chart showing the impacts of themes on NPS from one month or quarter to another. But she has a laughing admission to make. “In In terms of sharing data or pulling information, Thematic makes me look a lot more data-savvy than perhaps I am. It’s so easy that sometimes, I don’t want to tell people.”

Net Promoter Score 62

Net Promoter Score Effort Score NPS Feedback 62

Gainsight

FEBRUARY 15, 2023

It’s almost like the analogy to Waterfall versus Agile—it’s small steps. It almost always happens through this grassroots, bottom-up, start small, and iterate your way there.” I really like the way Teresa thinks.

Exercises 52

Exercises Course Sales B2B 52

Totango

AUGUST 23, 2017

The new waterfall needs to minimize loss on the front and maximize loss on the back – which is fairly complicated. Even if they didn’t have great adoption or ROI, the high cost of switching was usually a sufficient deterrent to changing vendors. What will customer-centric organizations do?

Customer Centricity 64

Customer Centricity Customer Success e-support Conference 64

CX Journey

JUNE 20, 2019

They were a response to slow, bureaucratic projects that all too often failed to deliver using the traditional "waterfall" methodology. Agile working methodologies were originally developed for use when delivering IT projects. With 8 out of 10 IT projects failing to deliver, one can see the need for change.

Analytics 138

Analytics Culture Exercises Data 138

West Monroe

FEBRUARY 19, 2024

This is a departure from the traditional waterfall deployment approach employed for many utility initiatives and involves adopting a product-based mindset versus a project-based one. In recent years, innovative utilities have started to deploy IT-based solutions by leveraging an agile software development lifecycle approach.

Self Service 52

Self Service Innovation Financial Software 52

Thematic

OCTOBER 4, 2022

We also planned fun activities that were low cost and accessible, such as a walk to the Bridal Veils waterfall and building a bivouac shelter in the forest. The bivouac shelter challenge was great. We paired up in teams and had to build a shelter from bamboo poles, ropes and tarpaulin.

Company 62

Company Travel Groups Transportation 62

Centercode

JANUARY 22, 2021

As tech evolution gets faster and faster, many companies have moved from Waterfall development models to Agile and Agile-hybrids that support continuous iteration and delivery. They’re embracing continuous development. The world your customers live in is changing constantly.

How To 59

How To Roadmap User Experience Return on Investment 59

ChurnZero

DECEMBER 9, 2022

Certainly, we call it our CARR (contracted annual recurring revenue) waterfall, so our net retention numbers and how that flows through year over year and quarter over quarter in terms of revenue to churn to logo churn to same source sales. We look at that and we do differentiate that CARR waterfall in the markets.

Customer Success 52

Customer Success NPS Metrics Roadmap 52