Gainsight

MAY 14, 2019

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81

Roadmap Sales Customer Centricity Return on Investment 81

InMoment XI

FEBRUARY 1, 2024

Spotlight, by InMoment, turns diverse data streams into valuable insights companies can use for their strategy. Emotion detection helps businesses tailor their responses and strategies to align with customer emotions, enhancing personalized customer experiences and building stronger emotional connections with the brand.

Analysis 260

Analysis Analytics Social Media Loyalty 260

Gainsight

OCTOBER 14, 2022

“What is ROI? These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight. How do you measure it?

ROI 52

ROI e-support eBook Roadmap 52

Gainsight

SEPTEMBER 8, 2021

Thankfully, the ROI calculation for CS Ops is simple: If you were to improve your retention by 5%, your expansion by 5%, or your account coverage ratios by 5%, how much would you earn or save? It helps that Sales and Marketing figured this out long ago. Do that math, and look at the dollar value on the page. What will CS Ops do?

Marketing 105

Marketing ROI Leadership Analysis 105

InMoment XI

APRIL 3, 2024

By expanding on digital touchpoints and incorporating online channels smoothly into the customer journey, you not only give a voice to those who might otherwise go unheard, but you also exponentially increase the amount of user data available to apply toward marketing, sales, and overall company strategy.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

SurveySparrow

MARCH 26, 2021

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy?

Strategy 52

Strategy Marketing Advertising Airlines 52

Gainsight

JULY 10, 2023

Start Simple With One-to-Many Webinars For organizations looking to augment the role of CSMs through digital means, several strategies can be initiated. Collaborate With Marketing to Expand Digital Touchpoints A common concern regarding the use of email in scaled CS programs is the risk of over-messaging customers.

Self Service 52

Self Service How To Roadmap ROI 52

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

CX University

NOVEMBER 7, 2023

To meet the market demands for quality online instruction and preparation for Certified Customer Experience Professional (CCXP), CX University (CXU) launches its CCXP Exam Prep Course. Course Availability Course is available for purchase as a stand-alone program or as an add-on the the CX500 Mastery Series.

Course 52

Course Roadmap Customer Experience Professionals ROI 52

SurveySparrow

JULY 27, 2023

Are you curious about the role of artificial intelligence (AI) in marketing? Wondering how it impacts businesses and if it’s the right choice for your marketing strategy? In this blog, we’ll delve into the pros and cons of AI in marketing, shedding light on its benefits and challenges. What is AI Marketing?

Analysis 52

Analysis Marketing B2B Tools 52

QuestionPro Audience

JULY 26, 2018

Creativity is indispensable to branding and any marketing strategy in general. What’s more, having a strategic roadmap before producing any creative effort ensures a brand engages with the right audiences at the right time. It’s a trap to create without some benchmarks or a return-on-investment (ROI). TELL A STORY.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

Gainsight

OCTOBER 27, 2022

Learn how customer, community, and product-led strategies can build long-term, efficient growth. Join Gainsight’s Product Leadership for an inside look at the new features and capabilities that will disrupt the market and enable you to build a more unstoppable business with customer-led and product-led growth at the center. .

Strategy 52

Strategy Customer Success Software Roadmap 52

AskNicely

SEPTEMBER 6, 2018

Often marketing is the next department concerned with NPS. NPS Strategy Requires a Team Effort. According to The NPS Benchmark Study, the best practitioners involve everyone in the company including executives, operations, product, marketing, customer success, human resources, and administration. Want to know how?

NPS 150

NPS Net Promoter Score Survey Customer Success 150

Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Deployment Engagement Adoption ROI Community engagement is a key part of the “E” portion of this framework.

Connections 52

Connections Chief Customer Officer e-support Roadmap 52

Lithium

NOVEMBER 1, 2022

An Interview for Change: How AI and Automation Drive ROI Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI?

Roadmap 52

Roadmap ROI Social Media Contact Center 52

West Monroe

MARCH 14, 2024

Our mission has always been clear: to help companies navigate these complexities and emerge stronger, leveraging technology and data to drive real financial gains and ROI. In today's market, the allure of new technologies, especially generative AI, can sometimes distract from the real goal: creating value.

Data 40

Data Banking ROI Financial 40

BirdEye

NOVEMBER 27, 2023

Studies have shown that companies leveraging analytics and reporting tools experience an ROI increase of 25%. The significance of actionable insights in shaping business strategies Leveraging insights derived from customer feedback is crucial for creating successful growth strategies.

Report 113

Report Social Media Multi-Channel Net Promoter Score 113

West Monroe

APRIL 6, 2022

Other banks may opt to partner with software companies or FinTechs to leverage their industry experience with a partner’s product development capabilities to enter competitive markets or expand niche business lines. The answer will vary not only bank by bank but also across products, experiences, and services offered within.

Banking 52

Banking Technology Marketing Roadmap 52

Retently

FEBRUARY 21, 2024

surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. How did you hear about us?”

Survey 78

Survey Social Media Advertising Analysis 78

Gainsight

MARCH 21, 2023

These four elements create a durable business that withstands the market—and in this economy, it’s more important than ever. It’s the best way to demonstrate that you’re hitting goals and prove the ROI of your efforts to your customers, internal stakeholders, and across the organization. The Customer E.R.A.S.

ROI 52

ROI Roadmap Metrics Measurement 52

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

Marketing 47

Marketing B2C Roadmap ROI 47

Thematic

APRIL 17, 2024

Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development. Here's how to unlock its full transformative potential.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development. Here's how to unlock its full transformative potential.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development. Here's how to unlock its full transformative potential.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

ECXO

OCTOBER 5, 2023

Experience Management Maturity Price: € 415 EUR Description: Learn how to generate indisputable ROI and internal engagement through modernized approaches to customer, partner, and employee experience Metrics & Analytics, Design & Efficiencies, Culture & Accountability, VoX & Intelligence, and Strategy.

ROI 52

ROI Video Government Leadership 52

West Monroe

JULY 24, 2023

Featuring Rissa Redan As West Monroe’s Chief Marketing Officer, Rissa Reddan leads a team of more than 30 in corporate marketing, industry marketing, client marketing, and marketing services roles whose work directly influences the firm’s strategy and industry-leading growth rate.

B2C 98

B2C Innovation Healthcare Industry 98

SurveySparrow

MARCH 16, 2019

The truth about Marketing agency partner programs is that there are many, way too many programs, that it is a chore to choose ‘the’ one. Top 20 Marketing Agency Partner Programs for 2019. Not to brag, but we do have one of the best marketing agency partner programs and we are a fair judge of fellow-programs. Total win-win!

Marketing 75

Marketing Social Media e-support Video 75

Gainsight

APRIL 5, 2022

If you aren’t intentional and rooted in a clear strategy, it’s easy to fracture your company, drift into silos, and run into a host of growth challenges. For product leaders and managers who receive feedback from all directions, it can be especially hard to pin down a direction for product roadmaps in these multipronged companies.

Company 52

Company Multi-Channel Roadmap Analytics 52

Integrate.ai

APRIL 15, 2020

Personalization has long been the Holy Grail of marketing. For years, marketers in every industry have been striving to give their customers highly personalized experiences that demonstrate that they understand exactly who they are and what they care about. A clear lack of ROI.

ROI 52

ROI Return on Investment Roadmap Strategy 52

Think Customers

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Data is at the core of any customer experience strategy. Renewing your CX vows begins with the basics.

Customer Journeys 52

Customer Journeys Roadmap Metrics Strategy 52

Centercode

DECEMBER 22, 2020

The ROI of Testing Pre-Release Products with Centercode. This combination ebook-and-worksheet is a roadmap for keeping testers engaged, because targeted feedback is critical to product success. Beta Testing at the Speed of Agile (Luke Freiler on Pragmatic Marketing). Increasing Efficiency. Engaging Testers.

eBook 75

eBook Case Study ROI Roadmap 75

West Monroe

MAY 17, 2023

Forward-thinking technology has become table stakes for all banks, especially given the rapid growth of fintech companies shaping the market. Drives more commoditized experiences, leading to less differentiation in the market which makes it harder to achieve organic growth. With upwards of $4.7

Banking 52

Banking Technology Innovation Roadmap 52

ECXO

APRIL 26, 2023

Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have one). This makes it easier to prove ROI. Co-operation with the CCO makes it easier to prove the business value (the ROI) of a CX improvement.

Chief Customer Officer 52

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 52

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

Innovation 100

Innovation Marketing Social Media Healthcare 100

BirdEye

APRIL 25, 2023

However, without a solid social media marketing plan, businesses can miss out on the full potential of social media marketing. This article will help you create a successful social media marketing plan to grow your brand’s presence. Table of contents What is a social media marketing plan?

Social Media 93

Social Media How To Infographics Video 93

Customer Bliss

AUGUST 3, 2018

Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice. There are methods to prove the ROI of CX investments, find a method that works for your company. Proving there’s a growth strategy is a fundamental portion of this work. How much of this is improving price?

Leadership 120

Leadership Chief Customer Officer Social Media Loyalty 120

Gainsight

SEPTEMBER 28, 2022

The software world is chock-full of models, frameworks, schemas, configs, processes, workflows, journeys, blueprints and so many other business-planning growth strategies that make every business consultant’s mouth water. Have clarity and reasoning behind your roadmap. ” Pun intended. How to keep things simple.

How To 52

How To Roadmap NPS Fashion 52