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Harmonizing sales and CS to drive revenue growth and deliver value (Part 2)

Totango

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 92
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What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81
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Sales Training Metrics That Matter

Integrity Solutions

While investing in sales training can produce a range of benefits, all of us in sales know it all boils down to the bottom line. Here are the sales training metrics you should be using to measure your success. How to Determine Sales Training Metrics. How to Determine Sales Training Metrics.

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

If your industry is one generally viewed negatively – think debt collection, or property management – then you’re generally going to have lower scores, too. Even if you can’t meet their needs, it is important that their feedback be acknowledged. Feed this data back into your product roadmap and to your sales team.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Gainsters of Gainsight: Meet Riana Upton, Associate Product Marketing Manager

Gainsight

On paper, I’m an Associate Product Marketing Manager. It’s a highly cross-functional role so on any given day I’m meeting with members of our product team to learn about what’s ahead on our roadmap. After that, I’m off to speak to sales reps to learn more about how our messaging has resonated and how deals have played out IRL.

Meeting 52
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What role can Customer Success Manager play in product management?

CustomerSuccessBox

The success of your company depends on how you deal with the needs and goals of your customers.That’s why many businesses are shifting their customer strategy, including the ongoing customer growth plan from the Account Manager to the Customer Success Manager. Read about the responsibilities of a customer success manager.